Connect or Disconnect Google Lead Ads

Connect your Mailchimp account to your Google leads with Mailchimp for Google Lead Ads. This automatically syncs customer leads who have responded to your Google lead forms into your Mailchimp audience. You can customize the connection with specific Google accounts and lead forms and Mailchimp audiences. You can also choose the subscription status the leads sync to Mailchimp as.

In this article, you'll learn how to connect and disconnect Mailchimp for Google Lead Ads.

Before you start

Here are some things to know before you begin this process.

• You’ll need a Google Business account with at least one lead ad form connected to it to use this integration.
• You’ll need to decide how the integration syncs your leads. Check out About Your Contacts for more information about subscribed and non-subscribed contacts.

How it works

To begin, you'll sign in to your Google Business and Mailchimp accounts. Next, you'll choose the specific Google account, the lead ad form, and the Mailchimp audience you want to connect‌ with. You'll also decide whether to sync your leads as subscribed or non-subscribed contacts. Lastly, you'll map the data fields from your Google lead ad form to the Mailchimp fields used in your audience.

Once your Google account is connected, any leads who fill out your lead form will be automatically added to your Mailchimp audience. Syncs happen regularly, usually about every 15 minutes.

Connect Mailchimp for Google Lead Ads

To connect Mailchimp for Google Lead Ads, follow these steps.

1. On the Google Lead Ads page in your Mailchimp account, click Connect.
2. Review the connection steps and click Continue.
3. Sign in to your Google Business account.
4. Review the permissions you’ll be granting to the integration. Confirm the account you’ll be connecting to and click Continue.
5. Review the connection details and click Next.
6. On the popup window:
   • Select the specific Google account, Google lead ad form, and Mailchimp audience you want to connect‌ with.
   • Map the fields in your lead ad form to the corresponding fields in your Mailchimp audience.
   • Select the checkbox to confirm you understand the rules for subscribed contacts.
7. Click Sync now.

Nice! We’ll begin syncing your Google leads to your Mailchimp audience.

Manage Mailchimp for Google Lead Ads

Once you've connected your accounts, you can view the integration details, manage settings, and take advantage of Mailchimp's features to grow your audience and connect more deeply with your customers.

To manage your Mailchimp for Google Lead Forms integration from your Mailchimp account, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click Google Lead Ads.
3. On the Manage Google Lead Ads page, you'll find your integration stats, such as your linked lead forms and where to view your leads.
4. Find our recommended next actions and click to learn more about what you can do with Mailchimp. For example, use a flow template to share exclusive content with Google leads.

Next steps

Once you’ve connected your Google and Mailchimp accounts, find out what Mailchimp has to offer with these guides.

Design an Email with the New Builder About Marketing Automation Flows Getting Started with Segments

Disconnect Mailchimp for Google Lead Ads

To disconnect Mailchimp for Google Lead Ads, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click Google Lead Ads.
3. On the Manage Google Lead Ads page, click Manage app and choose Disconnect.
4. On the pop-up, enter DELETE and click Disconnect now.

That's it! You’ve successfully disconnected Mailchimp for Google Lead Ads.