To keep up with today’s fast-paced marketing industry, businesses are doing everything in their power to generate leads and convert visitors to their websites into paying customers.
In addition to quality content production and building a foolproof SEO strategy, creating an eye-catching, persuasive landing page can also lead to high conversion rates.
Unlike a home page that urges web visitors to explore your website and take a look at all of your offerings, a landing page is designed with one goal in mind.
Often created for a single campaign, landing pages are tailored to the target audience and focus on calls to action for conversion, whether that is purchasing a product or signing up for an email newsletter.
In this article, we will take a look at 10 key elements crucial to designing high-converting landing pages. While there is no one-size-fits-all solution, all good landing pages have a number of similarities, from clear and concise copy to fast and seamless performance.
What is a landing page?
A landing page is a standalone web page created with the goal of conversion in mind. It is a page your visitor “lands” on after clicking on a link from a marketing email, social media post, or ad on Google.
Typically designed for a single marketing campaign, landing pages are very focused in nature. They are customized to your audience’s interests and often only include one link, so visitors don’t click off.
Through landing page design elements, signup forms, clear call-to-action buttons, and a lead magnet such as a free trial, webinar, or whitepaper, landing pages seek to persuade visitors down the sales funnel.
Why are landing page conversions important?
In the world of digital marketing, a conversion takes place when a website visitor completes a desired goal, whether that is registering for an account, signing up for a subscription, or the ultimate goal of making a purchase. Conversions turn a passive member of your audience into an active participant.
Conversion rate is an important metric to track in order to grow your business and boost your profits. Comparing conversion rates between marketing channels can help you understand what appeals to your target market, how you can improve your marketing, and which channels are the most effective.
Not only are landing pages created with conversion as a goal, but they are also proven to boost conversions. While they are the least popular type of signup form, the landing page conversion rate is the highest at 23%.