Mailchimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers.
In this article, we’re going to take a closer look at our automation data—collected from 150,000 businesses that use Mailchimp—to compare single and multiple-email automations and learn which yields better results.
What the numbers tell us
We know that most people don’t read every email in their inbox, so if your goal is to sell more stuff, the data shows that opting for an automation series can help increase impressions and result in more sales.
As we saw last time, the abandoned cart series automation produces almost 37 times more orders per recipient than a regular bulk email, while the abandoned cart email automation results in around 30 times more orders per recipient.
On average, an abandoned cart series produces an order for every 43 recipients, as compared to a single abandoned cart email, which yields an order for every 54 recipients. That’s a 24% increase in orders per recipient.
Still not convinced? Let’s compare average revenue per automation for the abandoned cart series and the abandoned cart email.