Published: October 31, 2022
Based in Italy, QuyCup designs eco-friendly, reusable travel cups, thermoses, and mugs that are sold around the world. The company began by wholesaling their products to brick-and-mortar stores when they launched in 2018. Then they expanded into e-commerce in 2020, launching their own website to sell directly to customers.
At first, QuyCup’s e-commerce sales were meager. They decided they wanted a digital marketing strategy—and more importantly, they needed help creating and implementing it. They turned to Ossidiana, a digital marketing collective and member of the Mailchimp & Co community.
Luca Santi, Copywriter and Social Media Specialist at Ossidiana, had the skills and tools to help QuyCup find their customers and drive more online sales. Using Mailchimp, Luca developed a strategy that included automating a special offer, sharing brand content, and integrating e-commerce data. The results were tangible and lasting.