When I think of e-commerce, nonprofits aren’t the type of business that immediately come to mind. But after talking with Jeff Shinabarger, founder of Plywood People, I realized that nonprofits are some of the more creative e-commerce companies out there.
Plywood People doesn’t rely on product sales like the majority of e-commerce businesses, but they do accept donations online and offer paid programming to their customers. Their mission is to lead a community of start-ups doing good and they have worked with many recognizable names including So Worth Loving and Kid President. Plywood People is our first nonprofit we’ve talked to for What’s in Store, and their business model is definitely unique. Over the years, they’ve had to continually focus their offerings in order to achieve sustainable growth.