Quickly grabbing the attention of anyone who visits your homepage is essential if you want them to stay. The importance of this instant engagement is even more clear when you realize that 46% of visitors “bounce off" or leave a website after viewing only one page.
Creating an effective homepage is a bit like being a good party host. Your homepage should make visitors feel welcome, provide an atmosphere that’s easy to navigate, and help them find what they need.
“A homepage is a chance to spell out what you do and capture a visitor’s attention,” says Jen Ellis, Senior Product Design Manager at Mailchimp. “We know that visitors make a decision within seconds if they want to learn more.”
When you build a website in Mailchimp, you’ll begin with a homepage layout that includes the most important elements to engage your audience and communicate what you do. Starting with a hero, contact information, a subscribe form, space for testimonials, and product blocks, you can use this layout as a trusted guideline while you design a website that fits your unique brand. Then apply these tips to put your homepage visitors on the right path.