About Contact Profile Pages

Every contact in your audience has a profile where you can view all available data about that person, including their marketing status, activity, contact rating, and more. You can also edit their information or apply certain actions, such as unsubscribe, export, archive, or permanently delete.

In this article, you'll learn how to view a contact profile page and what information you can expect to find.

View a Contact Profile

Contact profiles can be accessed from contact table for an audience. You can also locate a specific contact profile with the Search tool.

To view a contact profile, follow these steps.

  1. Navigate to the Audience tab.
  2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  3. Click View Contacts.
  4. Click a contact's email address to open their contact profile.

From their profile, you can view or edit their contact information.

General Information

The top of a contact profile displays general information about your contact.
Example of the top of a contact profile.

  • Profile picture
    If your contact uses Gravatar, we'll display their profile picture. If you use the Social Profiles add-on, we'll display your subscriber's Facebook or Twitter profile picture.
  • Contact origin
    This tells you how the contact was added to your audience. For example, whether someone subscribed to your email marketing or was added through a purchase. We’ll also include an additional message at the top of the profile if the contact you’re viewing isn’t eligible to receive marketing content.
  • Marketing status
    We'll display a label so you know if your contact is a subscribed, unsubscribed, pending confirmation, transactional, or cleaned.
  • Predicted Demographics
    If you have an eligible paid account, we'll display your contact's predicted gender and age range.
  • Contact rating
    We'll display a number of stars between 0 and 5 that represent a contact's engagement level. Contact ratings take into account open and click activity, past bounces or unsubscribes, and a few additional factors to determine a contact's engagement.

In this section, use the Actions drop-down menu to unsubscribe a contact from your email marketing, export their data, remove a contact from your audience, or tag them as a VIP. When you choose to remove a contact, you'll then decide whether to archive or permanently delete. To learn more about updating contact information, check out Update a Contact Profile.


Following the general contact information, you'll see a text box where you can add specific details about your contact as notes in their profile. For example, if you had an important conversation with a contact at an event, you can make a note of that in their profile to help inform your future interactions with them. These notes will live in an activity feed in their profile, but are only visible to you.
Example of a note being added to a contact profile.

Activity Feed

The activity feed displays a visual timeline of your contact's engagement.
Example of contact activity.

Click the All Activity drop-down menu to view specific information, like e-commerce data or conversations.


Here's the information you can find in the activity feed:

  • E-Commerce
    Shows purchases made through your connected store. If the purchase was made through a Mailchimp campaign, we'll display the campaign name.
  • Sends
    Shows which email campaigns your contact has been sent.
  • Opens
    Shows the date and time your contact opened email campaigns.
  • Clicks
    Shows the date and time your contact clicked links in your emails.
  • Bounces
    Shows any email campaigns that bounced when sent to this contact.
  • Unsubscribes
    Shows when your contact unsubscribed from your marketing emails.
  • Notes
    Shows the notes you've made about your contact.
  • Conversations
    Shows any replies your contact has made to email campaigns.
  • Marketing Permissions
    Shows the date and time your contact selected a field for GDPR consent.
  • Postcards Sent
    Shows which postcard campaigns your contact has been sent.
  • Signup
    Shows the date, time, and method by which your contact was added to your audience.


The upper-right corner of the contact profile displays any tags currently assigned to the contact you're viewing.

Click the Plus (+) icon to add a tag to your contact, or remove tags by clicking the X icon on the tag you want to remove.

Get instructions for adding or removing tags from the contact profile.

Contact Data

In this section, you'll see some overall stats that give you a snapshot of the contact’s engagement. You’ll see their email open and click rate, and total and average order revenue.

Example of overall statistics on a contact profile.

Contact Details

Audience field data and additional contact information is split into sections. The data you find here may vary, depending on the audience fields you have set up and add-ons you’ve enabled.

Example of field data on a contact profile.

  • Profile Info
    This is where you’ll view basic audience field data, including email address, name, and address and phone number. Any custom fields you set up will also appear here.
  • Groups
    If you have groups created for your audience, they’ll appear here.
  • Other
    Additional contact details, including browser language, favorite email client, and preferred email format will appear here.
  • Social Profiles
    If you have Social Profiles enabled for your audience, we’ll display a special section following your audience fields with publicly available social data about your contact.
  • GDPR If your audience is GDPR-enabled, the contact’s opt-in preferences will appear in this section. If they subscribed using a GDPR-friendly form, you’ll also see the date and time of form submission. Click the timestamp link to view a text-based version of the form they used to subscribe.

gdpr contprof


If your audience is GDPR-enabled, contacts added via the Mailchimp API are opted out of email by default.

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