About Contact Profile Pages

Every contact in your audience has a profile where you can view all available data about that person. Edit their profile information, view insightful e-commerce data, or apply actions such as unsubscribe, export, archive, or delete.

In this article, you'll learn about contact profiles, how to view them, and what information is available to you about your contacts.

View a contact profile

Contact profiles are accessed from the contact table for an audience. To locate a specific contact profile, use the search tool.

To view a contact profile, follow these steps.

1. Click Audience, then click All contacts.

2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.

3. Click a contact's email address to open their contact profile.

General information and actions

Each contact profile contains general information about your contact, such as their email engagement, geolocation, and sign up source.

Here, you get a quick glance at the following information:

• Email marketing engagement
  If the contact is subscribed to your email marketing, we'll display their email marketing engagement level. This is a measure of how a contact interacts with your emails over time. To learn more, check out About Email Marketing Engagement.
• Contact origin
  This tells you how the contact was added to your audience. For example, whether someone subscribed to your email marketing or was added through a purchase.
• Marketing status
  We'll display a label so you know if your contact is subscribed, non-subscribed, unsubscribed, pending confirmation, or cleaned from your marketing.

Use the Actions drop-down to unsubscribe a contact from your email marketing, export their data, tag them as a VIP, or remove them from your audience. When you choose to remove a contact, you'll have to archive or permanently delete them.

If your contact opts to receive Inbox messaging, click Send Message to compose an email via the Mailchimp Inbox.

Use the Overview, Insights, Notes, and Settings tabs to dive deeper into the information available for each contact.

Overview

The Overview tab is open by default on the contact profile. Here's the information you can find on the Overview tab.

• Activity feed
  The activity feed displays a visual timeline of your contact's engagement.

• Profile information
  This is where you’ll view basic audience field data, including email address, name, address, and phone number. Any custom fields you set up will also appear here.

• Tags
  Any tags that a contact belongs to will show up here. From this section, manage tags, add, or remove them, and view the other contacts included in a tag.

• Groups
  If you have groups created for your audience, they’ll appear here.

• Predictive analytics
  If you have a Standard plan or higher, and your contact has made at least 1 purchase in your online store, we’ll show their estimated customer lifetime value (CLV) and likelihood to purchase again. If your store sold at least 10 products to 50 customers or more, and had at least 500 orders in the last year, we’ll also display product recommendations for contacts who’ve made a purchase.

Activity feed

The activity feed appears first within the Overview tab and displays a visual timeline of your contact's engagement. Use the activity feed to view different activity types within a certain time frame.

Click the All Activity drop-down to view vital engagement information about your contact.

Here's the information you can find in the activity feed.

• Sends
  Shows which emails your contact has been sent.

• Opens
  Shows the date and time your contact opened emails.

• Clicks
  Shows the date and time your contact clicked links in your emails.

• Subscribes
  Shows when your contact has subscribed to your marketing emails.

• Unsubscribes
  Shows when your contact has unsubscribed from your marketing emails.

• Bounces
  Shows any emails that bounced when sent to this contact.

• E-commerce
  Shows purchases made through your connected store. If the purchase was made through a Mailchimp email, we'll display the email name.

• Abandoned Cart
  Shows any activity a user gathers after being sent an abandoned cart email.

• Notes
  Shows the notes you've made about your contact.

• Conversation
  Shows replies your contact made to emails that use our retired Conversations feature, now replaced with Mailchimp Inbox.

• Marketing Permissions
  Shows the date and time your contact selected a field for GDPR email consent.

• Postcards Sent
  Shows which postcards your contact has been sent.

• Events
  Shows custom events added through the API. Learn more about events.

• Website Engagement
  Shows page views and link clicks your contact has made on a connected website.

• Survey Responses
  Shows the date and time your contact completed a survey.

• Inbox Messages
  Shows any email messages your contact sent or received through Mailchimp Inbox.

• All Signups
  Shows the date, time, and method by which your contact was added to your audience.

• Landing Page Signups
  Shows contacts who joined your audience through a Mailchimp Landing Page.

• Squatter Signups
  Shows contacts who joined your audience through a Website “coming soon” squatter page.

• Website Signups
  Shows contacts who joined your audience through a Mailchimp Website.

• E-commerce Signups
  Shows contacts who choose to accept marketing emails when making a purchase through a store connected to your Mailchimp account.

• Generic Signups
  Shows contacts who joined your audience through an unofficial third party connection, or after being moved from one audience to another.

Contact details

Audience field data and additional contact information is split into sections. The data you find here may vary depending on the audience fields you have set up. From the contact profile, you can view or edit their contact information.

Tags

The Tags section on the contact profile displays any tags currently assigned to the contact you're viewing.

Tags are clickable, so when you click on one, the tag will preview any contacts who’ve been added to it. Click the plus icon (+) to add a tag to your contact. To remove a contact from a tag, click the X on the tag you want to remove.

Get instructions for adding or removing tags from the contact profile.

Groups

If you have groups created for your audience, they’ll appear here. Groups are used to sort your subscribed contacts based on their interests and preferences.

Predictive analytics

If you have a Standard plan or higher and a connected online store, Predictive analytics uses past purchase data for a customer to forecast the likelihood of your customer making another purchase, and how much they’ll spend. This creates a performance metric that’s unique to each customer and is known as the customer lifetime value.

If you have multiple stores connected to an audience, use the Source drop-down to see e-commerce data specific to each store.

We also analyze your contact’s purchase history to recommend products they might be interested in. This is one of the many ways your data works for you.

Insights

The Insights tab highlights key performance metrics for each of your contacts. Track the open and click rates of contacts who’ve engaged with your content. If you have a store connected to your audience, you’ll receive insightful customer data that covers Total Revenue, Average Order Size, Abandoned Carts, Total Orders, Refunds, and Products Viewed.

Notes

The Notes tab contains a text field that’s used to add details about your contact. For example, if you had an important conversation with a contact at an event, you can make a note in their profile to help inform your future interactions with them. These notes will live in the activity feed of their contact profile, and will only be visible to you.

Settings

In the Settings tab, we'll display the predicted gender and age range of the contact. This is included with the Standard plan or higher. Additional contact details that will appear here include browser language, favorite email client, and preferred email format.

If your audience is GDPR-enabled, the contact’s opt-in preferences will appear in this section. If they subscribed using a GDPR-friendly form, you’ll see the date and time of their form submission. Click the timestamp link to view a text-based version of the form they used to subscribe.