As your audience grows, it's important to maintain up-to-date information about your contacts. This can help to keep your audience healthy and increase engagement. Each contact’s information is stored in a profile that can be updated at any time.
In this article, you'll learn how to update contact information for an individual profile and help your subscribed contacts update their own information.
Before you start
Here are some things to know before you begin this process.
If you want to update multiple profiles at one time, you can use our auto-update import feature. To learn more, check out our article on how to import contacts to Mailchimp.
When a contact's email address is updated, campaign activity connected to that email address will be lost.
Audiences in Mailchimp function independently and don't share information. If you have a contact who is in multiple audiences, you'll need to update their profile in each audience.
Some information can't be changed, like when and how the contact was added or updated. Unsubscribed or cleaned contacts can't be updated.
Unsubscribe, export, archive, or delete
Click on a contact and use the Actions drop-down menu to unsubscribe, export, or add VIP status. Click Remove contacts to access the Archive and Permanently delete actions.
On any contact's profile, you can edit the first name, last name, email address, and other audience field data, including groups you’ve created for them.
To edit a subscribed contact's audience field data and group settings, follow these steps.
Click Audience, then click All contacts.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click the contact you want to edit.
Click Edit next to the section you want to update.
Make the necessary changes and click Save.
All set! Now your contact's information is up-to-date.
You can completely remove certain system-predicted information from contact profile pages across audiences when you edit the sections they appear in. This information includes Predicted Demographics, estimated location, and favorite email client. Removing any of these fields will permanently delete them from any contact profile associated with that email address in any audience in your account.
Use the update profile merge tag in your email campaigns
Your audience includes a default update profile form that matches your signup form and lets your subscribed contacts update their own profile information. Contacts can also opt in or out of groups you’ve created or choose how often they want to hear from you, which can reduce your unsubscribe rates.
Every email campaign you send should include an update your preferences link so your contacts always have an opportunity to make changes. We automatically include the *|UPDATE_PROFILE|* merge tag in the default footer content block. You can also add a preferences link to any other section of your email.
If you create a preferences center for an audience, it will replace the update profile form. When a contact clicks on the update your preferences link or on any other link you’ve created with the *|UPDATE_PROFILE|* merge tag, we will send them a separate email with a link to your preferences center.