As your audience grows, it's important to maintain up-to-date information about your contacts. This can help to keep your audience healthy and increase engagement. Each contact’s information is stored in a profile that can be updated at any time.
In this article, you'll learn how to update contact information for an individual profile and help your subscribed contacts update their own information.
Before you start
Here are some things to know before you get started.
If you want to update multiple profiles at one time, you can use our auto-update import feature. To learn more, check out our article on how to import contacts to Mailchimp.
When a contact's email address is updated, campaign activity connected to that email address will be lost.
Audiences in Mailchimp function independently and don't share information. If you have a contact who is in multiple audiences, you'll need to update their profile in each audience.
Some information can't be changed, like when and how the contact was added or updated. Unsubscribed or cleaned contacts can't be updated.
Unsubscribe, export, archive, or delete
If you need to unsubscribe, export, archive, or permanently delete a contact, use the Actions drop-down menu at the top of their profile. Click Remove contacts to access the Archive and Permanently delete actions.
The Actions menu also includes an option to add VIP status to a contact.
On any contact's profile, you can edit the first name, last name, email address, and other audience field data, including which groups they're a part of.
To edit a subscribed contact's audience field data and group settings, follow these steps.
Click the Audience icon.
Click All contacts.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click the contact you want to edit.
Click Edit next to the section you want to update.
Make the necessary changes and click Save.
All set! Now your contact's information is up-to-date.
You can completely remove certain system-predicted information from contact profile pages across audiences when you edit the sections they appear in. This information includes Predicted Demographics, estimated location, and favorite email client. Removing any of these fields will permanently delete them from any contact profile associated with that email address in any audience in your account.
Use the update profile merge tag in your email campaigns
Your audience includes a default update profile form that matches your signup form and lets your subscribed contacts update their own profile information. Every email campaign you send should include a link to your update profile form so your subscribers always have an opportunity to make changes.
We automatically include the *|UPDATE_PROFILE|* merge tag in the default footer content block, but you can add it to any section of your campaign.
If you create a marketing preferences center for an audience, it will replace the update profile form and the *|UPDATE_PROFILE|* merge tag will direct to the preferences center instead.