Groups are a great way for subscribers to connect with your brand. They can choose what they want to receive, and when they want it, based on their preferences and personal interests. This helps reduce the number of unsubscribes from customers who want content more tailored to their interests, or feel like they’re receiving emails too frequently.
In this article, you'll learn how to use groups to find subscriber preferences and create tailored content.
Create Groups In Your List
Groups can help you increase engagement with your customers by finding out what they like. To get started, you’ll create a group in your MailChimp list.
Group Subscribers By Interests
Groups can help you organize subscribers based on their personal interests. For example, if you’re a lifestyle brand you could create a “travel lovers” group with the choice of receiving updates on travel deals, hotel discounts, or top places to dine. This makes it easier to send tailored emails to your contacts later.
Group Subscribers By Mailing Preferences
Groups can also help you send the right amount of emails to your subscribers. Create a mailing preferences group to let subscribers choose how often they receive emails. For example, they can elect to receive daily, weekly or monthly emails.
Ask Subscribers for Group Preferences
After you set up your group, subscribers can select group preferences for themselves. New subscribers can choose groups on your signup form, which you can share on your website, or across multiple online and social media channels.
See how you can add people to groups in your list, whether you’re importing a new list or working with an existing one.
Update Subscriber Group Preferences
Sometimes an existing subscriber may need to change their group choices. For example, if you have an email preferences group, subscribers may want to update their mailing subscriptions. Give them the option to manage their group preferences by adding an Update Profile Link to your email campaign, or send them a link to your Update Profile Form. After they click the link they will be taken to the form where they can adjust their group preferences.
Send Your Campaign to Your Groups
After your subscribers are placed in groups, you’ll create a segment so you can send them tailored content. Get started on any type of email campaign you want and choose your segment in the Recipients section of the Campaign Builder.