Add Subscribers to Groups

When you create groups in your list, subscribers can categorize themselves based on common interests or preferences. Sometimes, you may want to move subscribers into groups yourself. You can then use group data to send targeted campaigns.

In this article, you'll learn how to add subscribers to groups.

Before You Start

  • Make sure you understand how groups work in Mailchimp. To learn more, check out Getting Started with Groups.
  • Groups work best if you need your subscribed contacts to self-categorize when they sign up for your list or update their profiles. For internal list organization, consider using tags instead.
  • If you import a subscriber who’s already on your list, you’ll have the option to update their group selections. The new import will overwrite existing information for that subscriber, but will not remove them from any groups they are already a member of.

Add an Individual Subscriber to a Group

To add an individual subscriber to one or more groups, follow these steps.

  1. Click the search icon.
    toolbar-searchicon
  2. Enter the contact’s name or email address and click the search icon.
    searchfield-entercontactname-searchicon
  3. Find the contact you want to work with and click View Profile.
    search-contact-viewprofile
  4. In the Groups section of the contact’s profile, click Edit.
    lists-contactprofile-groups.png
  5. Choose which groups to add the contact to, and click Save.
    lists-contactprofile-addgroups.png

Nice job. After you add your subscriber to one or more groups, you’ll be able to see these group selections in the list view.

Add Multiple Subscribers to a Group

You can pick and choose multiple subscribers to add to a group, or add an entire segment of subscribers to a group at once.

Select and Add

To select multiple subscribers and add them to a group, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Check the box next to each subscriber you want to move into a specific group.
    listview-selectcontacts
  4. Click the Actions drop-down menu and choose Add to Group.
  5. More drop-down menus will appear. First choose the group category, and then the group name
    lists-subscribers-movegroups
  6. In the Are you sure? pop-up modal, click Confirm.

After you click confirm, you’ll be able to see these group selections in the list view.

Add a Segment to a Group

To add members of a segment to a specific group, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click View Segment and choose the segment you want to work with.
    listview-viewsegment-choosesegment
  4. Click the arrow above the checkboxes and choose Select Visible.
    listview-dropdown-selectvisible Depending on the segment size, you may need to click the next arrow and repeat this step until all segment contacts are selected.
    listview-nextarrow
  5. Click the Actions drop-down menu and choose Add to Group.
  6. More drop-down menus will appear. First choose the group category, and then the group name.
    listview-selectvisible-addtogroup
  7. In the Are you sure? pop-up modal, click Confirm.

After you click confirm, you’ll be able to see these group selections in the list view.

Import Subscribers to Groups

You can import new subscribers into groups, or use our import tool to update group data for existing subscribers. There are a couple of different ways to import subscribers to groups, depending on whether you want to import everyone in your file to the same group, or to different groups.

Import to the Same Group

To import subscribers to the same group, follow these steps.

  1. Navigate to the Lists page.
  2. Click the list you want to work with.
  3. Click the Manage contacts drop-down and choose Groups.
    listview-managecontacts-groups
  4. Find the group category you want to work with and click View Groups.
    groups-groupcategory-viewgroups
  5. Find the group you want to import subscribers into, and click Import.
    groups-groupname-import
  6. Follow the steps to import your contacts to Mailchimp.

After you finish your import, you'll be taken to your list. We'll display a progress status message and email you when your import is complete.

Import to Different Groups

To import subscribers to different groups in your list, follow these steps.

  1. Before you import, open the spreadsheet file containing the contacts you’d like to add to Mailchimp.
  2. Create a new column for each group category, exactly as it appears in your Mailchimp list.
    spreedsheet-import-groupcolumnname
  3. In the cells under each group category, enter the group names for each subscriber. To add a subscriber to multiple groups, separate the group names with a comma.
    spreadsheet-import-groupcolumn
  4. When you're done, import your file to Mailchimp.
  5. In the field matching step, make sure the group column in your file is matched to the group column in your list. We’ll handle the rest.

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