There are different ways to approach your form and many contact form options. Here’s a look at some common types:
From the name, you may have guessed that this type of contact form pops up when visitors enter your website. From there, it may offer a special deal in exchange for their email address. They may need to enter their name or additional information before putting in their email and hitting “submit”.
This type of form is useful for boosting your email list as it entices visitors to leave their email address before leaving your site or right when they first land on the site. It can also boost sales by offering an incentive or discount. An example of this might be a form that offers 20% off a customer’s first order if they sign up using the form. You can easily design a beautiful pop-up form with Mailchimp.
This is a fairly standard format for a contact form. The fields are laid out in a vertical fashion, with spaces for the customer’s name, email, website, message, and any other details they’d like to add.
To give this contact form even more juice, you can include social proof by showcasing other businesses who work with you right next to it. This helps illustrate that you’re legitimate and trustworthy.
Additionally, you might include separate calls to action within the form. For instance, when customers fill it out, they can choose to book a call, get more information, or express interest in working together.
This type of contact form goes further than just asking for a customer’s information up front. Instead, it takes the customer through a multi-step journey, asking them to select the answer that pertains to them.
So, for example, a customer might click on the “contact us” page. But instead of filling out the standard vertical form fields, the form may ask a series of questions. It might ask, “how can we help?” and the customer selects the best answer from the drop down menu. They might choose that they’re looking for more information, want to partner with you, or have a problem.
This type of form helps filter your leads. By asking these questions up front, you might actually be able to up your conversion rate. You’ll be able to put responses into categories and automatically prioritize them, resulting in higher quality leads.
Separate Forms for Each Type of Question
You might further organize your inquiries by setting up multiple contact forms, each one with a specific purpose. When a customer selects your “contact us” page, they are shown icons of different choices for why they want to contact you. Each icon links to a corresponding contact form. Some examples would be that they need assistance, want to share an opportunity, or want to book a call.
If your site has a thorough FAQ section, it can be useful to set up a contact form specifically for customer support that leads them to the FAQs that might answer their question. An AI tool can populate answers related to whatever question the customer types in.
If you go this route, you’ll want to make sure the customer can still submit their question to you at the end of the pipeline if the FAQ can’t answer it.
In some cases, you might prefer to put the contact form on your website footer instead of an actual contact page. You can even do this in addition to a contact page. Having a contact form at the bottom of all your web pages could improve UX by making it more convenient to submit the form.
Instead of having to scroll to the menu bar or navigate to a separate page, users can simply contact you from any location on your site. It doesn’t hurt to have CTAs peppered throughout your website for clarity and ease.