The pros and cons of static vs dynamic
As far as static vs dynamic websites go, there are plenty of reasons you might opt for a static website. Static websites are simpler, which means there’s a lower chance of mistakes during the development and deployment process. This simplicity also means that you can save time when you’re launching your website. Because a static website involves significantly less (and less complex) code than a dynamic website, static websites can be designed, built from scratch, and deployed in a short amount of time. Unsurprisingly, the ease of developing a static website also means they’re typically a more affordable option for small business owners. In many cases, static websites are even faster for the end user because they’re so simple.
While static websites have their benefits, there are downsides too. One of the biggest issues with a static website is the lack of scalability. Let’s say you want to make a change to your logo or some other part of your website. With a static website, you’ll have to go through each individual HTML file and change the code to make your changes across all pages. There’s also the fact that you can’t tailor a static website to your visitors, which can make the experience feel less personalized. Depending on the type of website you’re building, you might not have much of a choice between a static website vs dynamic. Some features simply aren’t possible with a static website.
The biggest benefit of a dynamic website is that you can personalize your website for each visitor, so everyone gets a uniquely tailored experience. A personalized website can help you connect with your visitors and keep them engaged, which can help drive sales. You also get the benefit of being able to add more features to your website thanks to server-side scripting, which includes web applications, SaaS tools, and more. When you want to make an update across your entire website, a dynamic website makes it easier since you don’t have to edit HTML code for each individual page.
Arguably the biggest downside of dynamic websites is the fact that they’re a lot more complex. If you want a dynamic website for your small business, you need to make sure you’re hiring a skilled web developer who can handle all of your requests. Even then, expect your website to take longer and cost more money than a basic static website. In some cases, the complexity of dynamic websites can cause a drop in performance, which is another reason you might choose to build a static vs dynamic website.
Despite all the pros and cons of both options, static and dynamic websites both play an important role for small and large business owners alike.