Update (5/25/18): The GDPR, or General Data Protection Regulation, went into effect on May 25, 2018, in the European Union and regulates how EU personal data can be collected, used, and processed.
As the Data Protection Officer at Mailchimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR.
A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been working on to help make your GDPR preparations simple and fast.
Today, I’m excited to announce that those tools—including GDPR-friendly forms and an easier way to manage your contacts’ data—are now available in your Mailchimp account.
Easily get consent with our GDPR-friendly forms
Under the GDPR, consent is required for each distinct use of a contact’s personal data, unless you’re able to rely on another legal basis. The law says that pre-ticked boxes (along with silence and inactivity) do not count as consent, so you’ll need signup forms that make it easy to collect the permission you need.
But don’t worry; our new GDPR-friendly forms make it easy to obtain (and record) the consent required under the GDPR.
And because these new features are built directly into our hosted, embedded, pop-up, and landing page forms, you don’t have to compromise on design.