Email and SMS are better together
Unify your marketing across multiple channels by seamlessly integrating SMS into your email, automations, and social campaigns.
- SMS Automations
- Audience Targeting
- Consent Management
|
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Get your first 14 days freeTry the Standard or Essentials plan risk-free for 14 days. When you add SMS, you won’t be charged until your application is approved. |
PremiumOur most advanced tools, unlimited contacts, and priority support; built for teams. $350
See price breakdown
|
Standard + SMSSell even more with automations, personalization, and optimization tools. $20
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
Essentials + SMSSend the right content at the right time with testing and scheduling features. $13
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
See price breakdown
.
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
SMS Marketing Features
|
||||
---|---|---|---|---|
SMS Marketing
|
Included |
Included |
Included |
Not included |
MMS Marketing
|
Included |
Included |
Not included |
Not included |
Auto-Vetting
|
Included |
Included |
Included |
Not included |
Standard Vetting (Extra Sending Speed)
|
Included |
Included with 5000+ Credits
|
Included with 5000+ Credits
|
Not included |
Short Codes
New!
|
Additional cost required
|
Additional cost required
|
Additional cost required
|
Not included |
Send from Customer Journey Builder
|
Included |
Included |
Included |
Not included |
Key Email Marketing Features
|
||||
Monthly Email Sends
|
150,000
|
6,000
|
5,000
|
1,000
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
Pre-built Email Templates
|
Included |
Included |
Included |
Limited
|
Reporting & Analytics
|
Included |
Included |
Limited
|
Limited
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included |
Remove Mailchimp Branding
|
Included |
Included |
Included |
Not included |
A/B Testing
|
Included |
Included |
Included |
Not included |
Email Scheduling
|
Included |
Included |
Included |
Not included |
Automated Customer Journeys
|
Up to 200 journey points
|
Up to 200 journey points
|
Up to 4 journey points
|
Not included |
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included |
Not included |
No additional cost add-on
|
No additional cost add-on
|
Not included |
Not included |
|
Custom-coded Templates
|
Included |
Included |
Not included |
Not included |
Send Time Optimization
|
Included |
Included |
Not included |
Not included |
Predictive Segmentation
|
Included |
Included |
Not included |
Not included |
Behavioral Targeting
|
Included |
Included |
Not included |
Not included |
About Premium | About Standard | About Essentials | About Free |
|
||||
Get your first 14 days freeTry the Standard or Essentials plan risk-free for 14 days. When you add SMS, you won’t be charged until your application is approved. |
PremiumOur most advanced tools, unlimited contacts, and priority support; built for teams. $350
See price breakdown
|
Standard + SMSSell even more with automations, personalization, and optimization tools. $20
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
Essentials + SMSSend the right content at the right time with testing and scheduling features. $13
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
See price breakdown
.
* See
Free Trial Terms
and
SMS Terms
.
See price breakdown.and SMS terms.*Overages apply if contact or email send limit is exceeded. Learn more |
SMS Marketing Features
|
||||
---|---|---|---|---|
SMS Marketing
|
Included |
Included |
Included |
Not included |
MMS Marketing
|
Included |
Included |
Not included |
Not included |
Auto-Vetting
|
Included |
Included |
Included |
Not included |
Standard Vetting (Extra Sending Speed)
|
Included |
Included with 5000+ Credits
|
Included with 5000+ Credits
|
Not included |
Short Codes
New!
|
Additional cost required
|
Additional cost required
|
Additional cost required
|
Not included |
Send from Customer Journey Builder
|
Included |
Included |
Included |
Not included |
Key Email Marketing Features
|
||||
Monthly Email Sends
|
150,000
|
6,000
|
5,000
|
1,000
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
Pre-built Email Templates
|
Included |
Included |
Included |
Limited
|
Reporting & Analytics
|
Included |
Included |
Limited
|
Limited
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included |
Remove Mailchimp Branding
|
Included |
Included |
Included |
Not included |
A/B Testing
|
Included |
Included |
Included |
Not included |
Email Scheduling
|
Included |
Included |
Included |
Not included |
Automated Customer Journeys
|
Up to 200 journey points
|
Up to 200 journey points
|
Up to 4 journey points
|
Not included |
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included |
Not included |
No additional cost add-on
|
No additional cost add-on
|
Not included |
Not included |
|
Custom-coded Templates
|
Included |
Included |
Not included |
Not included |
Send Time Optimization
|
Included |
Included |
Not included |
Not included |
Predictive Segmentation
|
Included |
Included |
Not included |
Not included |
Behavioral Targeting
|
Included |
Included |
Not included |
Not included |
About Premium | About Standard | About Essentials | About Free |
|
||||
Get your first 14 days freeTry the Standard or Essentials plan risk-free for 14 days. When you add SMS, you won’t be charged until your application is approved. |
PremiumOur most advanced tools, unlimited contacts, and priority support; built for teams. $350
See price breakdown
|
Standard + SMSSell even more with automations, personalization, and optimization tools. $20
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
Essentials + SMSSend the right content at the right time with testing and scheduling features. $13
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
See price breakdown
.
* See
Free Trial Terms
and
SMS Terms
.
See price breakdown.and SMS terms.*Overages apply if contact or email send limit is exceeded. Learn more |
SMS Marketing Features
|
||||
---|---|---|---|---|
SMS Marketing
|
Included |
Included |
Included |
Not included |
MMS Marketing
|
Included |
Included |
Not included |
Not included |
Auto-Vetting
|
Included |
Included |
Included |
Not included |
Standard Vetting (Extra Sending Speed)
|
Included |
Included with 5000+ Credits
|
Included with 5000+ Credits
|
Not included |
Short Codes
New!
|
Additional cost required
|
Additional cost required
|
Additional cost required
|
Not included |
Send from Customer Journey Builder
|
Included |
Included |
Included |
Not included |
Key Email Marketing Features
|
||||
Monthly Email Sends
|
150,000
|
6,000
|
5,000
|
1,000
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
Pre-built Email Templates
|
Included |
Included |
Included |
Limited
|
Reporting & Analytics
|
Included |
Included |
Limited
|
Limited
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included |
Remove Mailchimp Branding
|
Included |
Included |
Included |
Not included |
A/B Testing
|
Included |
Included |
Included |
Not included |
Email Scheduling
|
Included |
Included |
Included |
Not included |
Automated Customer Journeys
|
Up to 200 journey points
|
Up to 200 journey points
|
Up to 4 journey points
|
Not included |
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included |
Not included |
No additional cost add-on
|
No additional cost add-on
|
Not included |
Not included |
|
Custom-coded Templates
|
Included |
Included |
Not included |
Not included |
Send Time Optimization
|
Included |
Included |
Not included |
Not included |
Predictive Segmentation
|
Included |
Included |
Not included |
Not included |
Behavioral Targeting
|
Included |
Included |
Not included |
Not included |
About Premium | About Standard | About Essentials | About Free |
|
||||
Get your first 14 days freeTry the Standard or Essentials plan risk-free for 14 days. When you add SMS, you won’t be charged until your application is approved. |
PremiumOur most advanced tools, unlimited contacts, and priority support; built for teams. $350
See price breakdown
|
Standard + SMSSell even more with automations, personalization, and optimization tools. $20
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
Essentials + SMSSend the right content at the right time with testing and scheduling features. $13
See price breakdown
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
FreeEasily create email campaigns and learn more about your customers $0 *Sending will be paused if contact or email send limit is exceeded. Learn more |
See price breakdown
.
* See
Free Trial Terms
and
SMS Terms
.
*Overages apply if contact or email send limit is exceeded. Learn more |
SMS Marketing Features
|
||||
---|---|---|---|---|
SMS Marketing
|
Included |
Included |
Included |
Not included |
MMS Marketing
|
Included |
Included |
Not included |
Not included |
Auto-Vetting
|
Included |
Included |
Included |
Not included |
Standard Vetting (Extra Sending Speed)
|
Included |
Included with 5000+ Credits
|
Included with 5000+ Credits
|
Not included |
Short Codes
New!
|
Additional cost required
|
Additional cost required
|
Additional cost required
|
Not included |
Send from Customer Journey Builder
|
Included |
Included |
Included |
Not included |
Key Email Marketing Features
|
||||
Monthly Email Sends
|
150,000
|
6,000
|
5,000
|
1,000
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
Pre-built Email Templates
|
Included |
Included |
Included |
Limited
|
Reporting & Analytics
|
Included |
Included |
Limited
|
Limited
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included |
Remove Mailchimp Branding
|
Included |
Included |
Included |
Not included |
A/B Testing
|
Included |
Included |
Included |
Not included |
Email Scheduling
|
Included |
Included |
Included |
Not included |
Automated Customer Journeys
|
Up to 200 journey points
|
Up to 200 journey points
|
Up to 4 journey points
|
Not included |
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included |
Not included |
No additional cost add-on
|
No additional cost add-on
|
Not included |
Not included |
|
Custom-coded Templates
|
Included |
Included |
Not included |
Not included |
Send Time Optimization
|
Included |
Included |
Not included |
Not included |
Predictive Segmentation
|
Included |
Included |
Not included |
Not included |
Behavioral Targeting
|
Included |
Included |
Not included |
Not included |
About Premium | About Standard | About Essentials | About Free |
Grow faster with seamlessly integrated email and SMS
Streamline your marketing strategy with a comprehensive platform that puts SMS and email campaign management in one place—and easily combines customer data from both.
-
Boost your sales with abandoned cart automations
Recover lost sales opportunities while maintaining regulatory standards with pre-built abandon cart triggers and double opt-in guidance that aligns with carrier guidelines.
-
Seamless imports and SMS-only customer profiles
Foster deeper, longer-lasting connections by engaging contacts on the channels they prefer—even without email addresses.
-
Increase engagement with tailor-made messaging
Show your audience you care about their preferences. Use SMS to send transactional follow-ups, customer support messages, and more.
FAQs
-
SMS marketing is a strategy that involves sending offers, notifications, and personalized content directly to your customer or prospect's mobile phone through text messages, otherwise known as SMS (Short Message Service). It's a direct and immediate way to engage with customers, and drive engagement or conversions through concise and targeted messaging.
-
SMS marketing offers several advantages for businesses. Most importantly, it provides a direct and immediate way to reach your audience, as most people carry their mobile phones with them at all times. Its concise and targeted nature makes it ideal for time-sensitive promotions, reminders, or urgent updates. Text messages also have high open and read rates, which improves the odds of your content being seen. Additionally, SMS marketing is a great channel for personalization, and can be used to engage customers with exclusive offers and content. When used right, it can be a powerful tool for driving engagement, conversion, and brand loyalty.
-
Best practices for bringing SMS marketing campaigns into your business include:
Get consent: Obtain permission from customers to receive SMS messages by offering opt-in opportunities through your website, social media, and email campaigns.
Keep it brief: Create concise and engaging SMS messages that provide value to your audience. Make use of personalization, a clear call-to-action, and a sense of urgency when appropriate.
Know your audience: Use SMS marketing automation to divide your subscribers into segments based on demographics, preferences, or purchase history. This allows for targeted messaging and better response rates.
Test and optimize: Experiment with different timing and message formats to dial in the resonance with your audience. Use analytics to track performance and make data-driven optimizations.
Make unsubscribing easy: Even though you have consent to send text messages, people have the right to change their minds. Include a simple unsubscribe link (or instructions) at the end of every marketing text.
With solutions such as Mailchimp, you can optimize your SMS marketing campaigns with collected data and analytics in real-time. Mailchimp provides the automated text messages and SMS marketing tools you need to engage your audience, drive conversions, and enhance customer relationships.
-
Mailchimp is a multichannel marketing platform, and SMS marketing is available as an add-on for all paid Mailchimp plans. Use SMS (and MMS where available) to engage directly and efficiently with customers, send automated discounts, target customers by location, and more—all integrated with your email campaigns.
-
SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.
-
There are two main types of SMS marketing: transactional and promotional. Transactional SMS informs your customers in real-time when something relevant happens, such as a shipped order or a confirmed appointment, while promotional SMS lets customers and prospects know about offers, sales, and opportunities. Both require opt-in consent—though each has a different set of additional legal regulations that apply to them—and both can be personalized to drive engagement, conversion, and loyalty.
While SMS marketing has some unique benefits and considerations, such as the direct nature of text messages and a greater need for concise wording, it's similar in many ways to other marketing channels like email and social media. Acquiring consent, knowing your audience, staying on brand, personalization, and data-driven optimization are necessary strategies that apply to all forms of digital marketing, SMS included, and all can benefit from automation and segmentation to direct your marketing to the right people at the right time.
If you're using a marketing platform like Mailchimp, which offers SMS marketing tools, automations, and analytics that work alongside your email and social media campaigns, you can take advantage of everything SMS marketing has to offer your business without a lot of extra effort.
-
How to best use SMS marketing depends on the kind of business you have, your marketing strategies and goals, and the other forms of digital marketing you plan to use in your campaigns.
If you have an e-commerce business, transactional SMS can help you build a stronger relationship with your customers by providing notifications when orders are received, shipped, and delivered. You can also send promotional text messages with discounts and sales, making use of SMS automation and audience segmentation to reach customers you think would be more likely to engage based on their purchasing behavior.
If you have a business that takes appointments, transactional SMS can help reduce your cancellation and no-show rates by texting appointment confirmations and reminders. And just as with e-commerce, you can reach out to customers with personalized offers, as well as suggestions to book again if it's been awhile since their last appointment.
Whatever your business, Mailchimp can help you integrate SMS into the rest of your marketing efforts with a powerful set of tools, automations, and analytics that work alongside your email and social media campaigns.
-
SMS marketing can be very effective. Recent research shows that a majority of consumers prefer to receive marketing communications through SMS, and open rates for text messages can be extremely high. SMS marketing offers a direct, immediate, and personal channel to reach customers with timely notifications and offers. When used strategically and in compliance with regulations, SMS marketing has the potential to drive conversions, increase customer loyalty, and strengthen relationships with your brand.
-
There are a number of ways to responsibly collect numbers for SMS marketing campaigns, including:
Opt-in forms: Allows visitors to voluntarily provide their mobile numbers on your website or landing page to receive updates or promotions through SMS messages.
Mobile keyword campaigns: Promote keyword campaigns where customers can text a specific word or code to a designated number to opt-in for SMS messages.
Contests and giveaways: Organize contests or giveaways where participants can enter by providing their mobile numbers, giving you permission to send SMS marketing messages.
Customer checkout process: During the online checkout process, offer an opt-in checkbox for customers to receive SMS updates or exclusive offers.
Remember to clearly communicate the purpose, frequency, and content of the SMS messages to gain customers' trust and ensure compliance with privacy regulations.
- 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
- 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
- SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
- SMS Deliverability: Limited user base due to launch of SMS Marketing in March 2023 and is based on US SMS messages sent by US users from 3/31/23 to 9/28/23. Deliverability measured by percentage of SMS messages successfully delivered to intended recipients.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Premium Migration: Premium Migration Service is available for new to Mailchimp Premium plan account holders that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
- Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
- Phone support: All calls with the Mailchimp support team are currently only available in English.
- Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.