As a teenager, The Happiness Planner founder and CEO Mo Seetubtim dreamed of empowering people to reach their full potential. Like the self-help books she loved to read, she hoped to create a resource “to inspire people to live a purpose and passion-driven life and find happiness from within.” Now, those words form the mission that drives her business.
What began as Mo’s motivational blog grew into The Happiness Planner, an e-commerce shop that offers inspirational planners, journals, workbooks, and an app to promote introspection and personal growth.
“We’re helping people learn to train their minds so that they can be whoever they want to be, and so that they can learn to be more patient, resilient, happier, and more fulfilled,” Mo says.
Content has remained central to what Mo provides for her audience. She now blogs on The Happiness Planner site and shares it via email. Despite the popularity of her products, she sees the highest engagement on newsletters she writes about self-help strategies.
She began using Mailchimp for email marketing early on, not just because of the feature’s ease and power, but because she could see herself in the Mailchimp co-founders’ story of growing a business from the ground up.
But since her company launched officially in 2015, Mo has witnessed her industry become more crowded. “Now there are so many competitors, so we needed to think of how we could be more niche,” says Mo.