5 SMS campaign strategies
If you want to get the most out of your SMS marketing campaigns, there are several strategies that you should follow.
1. Use the right software
First, you need to make sure that you use the right software program to help you. Think about the type of information you are sending out, and consider the number of messages that you need to send.
For example, if you think you will have to send more messages in the future, you need to find a software program that can scale with your company. Or, if you are interested in including images and videos as a part of your SMS messaging campaign, you need to find a software program that can handle that as well. If you choose the right software program, you can put your campaign in a position to succeed.
2. Keep texts short and simple
Today, people have shorter attention spans than they ever had in the past. Nobody wants to read a wall of text, particularly when it comes in the form of a text message. Therefore, try to keep your text messages short and sweet.
Keep in mind that the vast majority of SMS messages are limited to 160 characters. This is a good length for your message, so think carefully about what you want to include in the message box. If you keep your texts short and sweet, you will have an easier time holding the attention of your target market.
3. Make sure you obey regulations
There are strict rules and regulations that you need to follow if you are interested in using text message marketing to help you.
For example, you cannot start sending text messages to someone unless they opt-in. If you start sending messages to someone without getting their permission first, your company could end up facing sanctions.
Furthermore, you need to make it as easy as possible for people to opt-out. Not everyone will want to receive text messages from you, so you need to give them the option to remove their name from your subscription list if you want to follow all of the regulations in your industry.
4. Pick the time wisely
You want people to open your text messages and read what you have to say. Therefore, you need to pick a time when you maximize the chances of your message being read.
For example, if you send a message to someone in the middle of the workday, they may decide to ignore your message. After all, they are probably busy working. Do you want to send your messages to people on the weekends? Do you think it would be better to send messages to someone in the evening? You need to figure out when your messages have the highest chance of being read.
5. Have a content calendar in place
When you crack your SMS marketing campaign, you need to have a content calendar in place. Keep in mind that you need to strike a balance. You do not want to wait too long between text messages. Otherwise, people may forget about your company.
On the other hand, if you send people too many messages, they may decide to unsubscribe from your list. It is beneficial to have a content calendar in place. Specify what you are going to send people and when you are going to send it. Furthermore, if you get a response from someone, you may want to have a system in place that allows someone to intervene using a personalized conversation.
If you think about these tips and tricks, you can get the most out of your SMS marketing strategy.
Integrate your SMS campaign
In the end, it is important for you to have a strong SMS marketing campaign. You may also want to integrate your SMS campaign with some of your other digital marketing strategies. It might be helpful to use SMS marketing to encourage people to sign up for your email marketing list as well, which is a great way for you to build your email list.
Be sure to customize your SMS marketing campaign to meet the needs of your target market. That way, you can increase purchases on a landing page. At Mailchimp, we can help you integrate your SMS campaign into the rest of your digital marketing strategy. Reach out to us today to learn more about how we can help you.