Types of marketing calendars to use
There isn't one type of marketing campaign calendar, as different businesses might find different types more useful. Here's an overview of the different kinds available, so you can choose to create a smarter marketing calendar.
An editorial calendar can make keeping up with important events easy. By keeping track of all of your events in one place, everyone involved will be aware of these dates, so they won't ever worry about missing deadlines.
Using a blogging editorial calendar template, investing in software for this kind of content, or creating a calendar from scratch can be extremely helpful.
A social media marketing calendar enables you to do several things. First of all, it allows you to write down which social media posts you plan to manage on different days.
Social media calendar templates also allow you to determine what information your social media followers are most interested in and make any necessary changes based on the results.
An advertising calendar focuses on all types of ads that you would like to experiment with in the future, what hasn't been successful in the past, and more.
Most businesses plan special events, whether they're fundraisers or giveaways. A special events calendar encourages you to keep track of all the important dates of upcoming marketing activities.
An email marketing calendar enables you to keep track of ideas, dates to send out emails, and more.
Reasons to use a marketing calendar
There are many benefits to using marketing calendars at your business. Here are some of the most popular reasons businesses use them.
Stay on top of important dates
Running a business takes extensive planning, meetings, and other important tasks. Creating and maintaining a marketing calendar can help you stay on top of significant dates so you won't miss any appointments, calls, emails, and so forth.
Sometimes things can get hectic when you're running a business, and it's easy to quickly jot something down on random pieces of paper that you could misplace. Maintaining a marketing calendar ensures you keep all relevant information in one place, so you and your employees can easily access it on demand.
Unify your marketing team
A well-kept marketing calendar empowers you to unify your entire team, ensuring that team members remain aware of everything going on with marketing for the company and more.
Identify content gaps
If content gaps have been a problem and you're not sure how to solve the issue, then a marketing calendar can help you identify them. As a result, you can make the necessary changes.
Get a holistic overview of campaigns
A calendar can provide you with a holistic overview of your marketing campaigns, so you can identify possible problems, things that need to be upgraded or kept the same, and more.
Consistency is key to running a winning marketing campaign, and a marketing calendar can help ensure consistency on a regular basis.
Regularly publish content
A marketing calendar enables you to create and keep track of the content you plan to publish and on which dates ahead of time. That way, on each day you're planning to publish the content, all you have to do is transfer the pre-written post, and you'll be done in no time.