Marketing is how you let people know that your business exists and what you can do for them. It’s how you promote your products or services, and it’s how you evolve your organization. But, there are many marketing strategies, and choosing from them can feel daunting—especially if marketing isn’t your specialty. The good news is that there are many tactics you can implement. One thing you can do is explore straightforward, easily managed strategies, such as text message marketing.
It’s an ideal marketing strategy for many businesses, including small and medium-sized companies, because you can easily control the budget, scale, and content of your campaign. Text message marketing is laser-focused, making it easy for you to run it in a way that's effective for your business. Read on to learn all the essentials you need to know to get started.
What is text message marketing?
Have you ever received a text message from a company trying to sell you something? Maybe they were offering an extended warranty for your mobile device or providing information on a super sale they're having.
This is text message marketing, and it's exactly what the name implies. This marketing technique encourages companies to reach out to people with special offers or advertisements via text messages. It’s a tried and true way to open marketing communication with potential customers, but before you dive right into it, there are a few important things to learn.
Understanding how text message marketing works
When it comes to implementing a text message marketing strategy, the keys are pretty straightforward. You want to send simple, direct messages that motivate customers to engage with your online or in-person resources.
Using the car warranty from earlier, a text message can mention a special offer and provide a link that allows the prospect to explore the proposal at length.
Text message marketing can target new and returning customers, and the campaigns easily adjust for seasonal offers, promotions, and any other adaptations that you deem pertinent.
Legality of text message marketing
First, we can discuss the legality of text message marketing. In the United States, regulations related to phone marketing are governed by the Federal Communications Commission (FCC.) According to The Telephone Consumer Protection Act (TCPA), businesses must obtain consent prior to sending marketing text messages.