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Subcultural

S1:E24 Canine Couture: The Styling Journey of Tika the Iggy

How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations.

Subcultural explores an array of niche, yet impactful communities. We’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

Season 127 episodes
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