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Subcultural

S1:E16 Making Waves: A Deep Dive into the World of Open Water Swimming

Why are more people diving into chilly waters all year round? Annabel Médard, an open water swimming enthusiast shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around it.

Subcultural explores an array of niche, yet impactful communities. We’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

Season 120 episodes
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