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The Rise of Pickleball: How a Niche Game Became a Global Phenomenon
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Subcultural

S1:E28 The Rise of Pickleball: How a Niche Game Became a Global Phenomenon

Discover how pickleball went from a 1960s backyard game to a globally recognized sport. Alexis speaks with Jennifer Lucore and comedian Lamont Ferguson, exploring pickleball's rise to fame and the influencers who played a role.

Subcultural explores an array of niche, yet impactful communities. We’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

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