Subcultural

S1:E11 Whispers of Creativity: Exploring the Tingles and Triggers of ASMR

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Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.

Subcultural explores an array of niche, yet impactful communities. We’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

Season 120 episodes

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Subcultural

S1:E11 Whispers of Creativity: Exploring the Tingles and Triggers of ASMR

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Subcultural: Season 1

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Subcultural

S1:E11 Whispers of Creativity: Exploring the Tingles and Triggers of ASMR

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