Simple guidelines

Thanks for your interest in MailChimp! We have a few guidelines for using MailChimp’s brand resources—please take a moment to familiarize yourself with them. You can download individual assets in each section. If you want the whole shebang, download the .zip file below.


Logo guidelines

Please use MailChimp’s logo as follows.

Dark logo on light background

Download eps or png

White logo on dark background

Download eps or png


Freddie

Freddie is our mascot. We don’t use him in combination with our logo. Freddie always faces right. Feel free to use winking Freddie for extra personality.

Please don’t dress Freddie up (e.g. hats, sweat bands, earrings).

 

Freddie

Download eps, jpg, or png

Winking Freddie

Download eps, jpg, or png

Bro Freddie

Not cool, bro!


Typography

Our typeface is Helvetica Neue. Please stick to the following sizes.

Headline 1 is Helvetica Neue Bold at 40px.

Headline 2 is Helvetica Neue Bold at 26px.

Headline 3 is Helvetica Neue Bold at 18px.

Paragraphs are Helvetica Neue Regular at 16px.


MailChimp

MailChimp is one word. Capitalize the first M and the C.

MailChimp

Like this.

Mailchimp

Not like this.

mailchimp

Not like this.


Brand colors

These are MailChimp's brand colors. Copy the HEX codes below, or download the entire palette as an ASE file.

 

#2C9AB7

#52BAD5

#6DC5DC

#B1E0EC

#449A88

#72C1B0

#95D1C4

#C5E5DE

#FEBE12

#FED156

#FEDE88

#FFE8AA

#DB3A1B

#E85C41

#EE836E

#F5B7AB

#373737

#5D5C5D

#B7B7B7

#F2F2F2


App screenshots

Looking for current MailChimp screenshots? Get ’em here. Use these for blog posts, press releases, or any other story featuring MailChimp.

Download Reports

Download Dashboard


Legal

Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly.

 

Please don’t:

  • Don't

    Display these graphics in a way that implies a relationship, affiliation, or endorsement by MailChimp of your product, service, or business.

  • Don't

    Use these graphics as part of your own product, business, or service’s name.

  • Don't

    Alter these graphics in any way, or combine them with any other graphics, without written consent from MailChimp.