Logo guidelines

Please use MailChimp’s logo as follows.

MailChimp logo, dark version
MailChimp logo, white version

Dark logo on light background

Download eps or png

White logo on dark background

Download eps or png


Freddie is our mascot. We don’t use him in combination with our logo. Freddie always faces right. Feel free to use winking Freddie for extra personality.

Please don’t dress Freddie up (e.g. hats, sweat bands, earrings).

Regular smiling Freddie logo
Winking Freddie logo
Bro Freddie logo, please do not customize our logo


Download eps, jpg, or png

Winking Freddie

Download eps, jpg, or png

Bro Freddie

Not cool, bro!


Our typeface is Helvetica Neue. Please stick to the following sizes.

Headline 1 is Helvetica Neue Bold at 40px.

Headline 2 is Helvetica Neue Bold at 26px.

Headline 3 is Helvetica Neue Bold at 18px.

Paragraphs are Helvetica Neue Regular at 16px.


MailChimp is one word. Capitalize the first M and the C.


Like this.


Not like this.


Not like this.

Brand colors

These are MailChimp's brand colors. Copy the HEX codes below, or download the entire palette as an ASE file.





















App screenshots

Looking for current MailChimp screenshots? Get ’em here. Use these for blog posts, press releases, or any other story featuring MailChimp.

Download Reports

Download Dashboard

MailChimp Reports screenshot


Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly.

Please don’t:

  • Don't

    Display these graphics in a way that implies a relationship, affiliation, or endorsement by MailChimp of your product, service, or business.

  • Don't

    Use these graphics as part of your own product, business, or service’s name.

  • Don't

    Alter these graphics in any way, or combine them with any other graphics, without written consent from MailChimp.