Logo
We have a few simple guidelines for using MailChimp’s logo. Please be nice and follow them.
Freddie
Freddie is our mascot. We don’t use him in combination with our logo.
Freddie always faces right. Feel free to use winking Freddie for extra personality.
Please don’t dress Freddie up (e.g. bro hats, sweat bands, earrings).
Typography
Our typeface is Helvetica Neue. Please stick to the following sizes.
Bold Helvetica for headlines Sizes: 90px/50px/30px
- Bold is okay
- Bold is okay
- Bold is okay
Regular Helvetica for content Sizes: 20px/15px
- Regular is okay
- Regular is okay
MailChimp is one word.
Capitalize the first M and the C.
Like this
MailChimp
Not like this
mail chimp
Colors
These are MailChimp’s brand colors. Click any color to copy the HEX code to your clipboard.
- #2aa0b5
- #45bcd2
- #6DC6DD
- #B1E1ED
- #3d8e7c
- #72C1B0
- #9BD0C2
- #C9E6DE
- #fdbd12
- #ffd14e
- #fedd84
- #ffe9ad
- #da3c26
- #E95C41
- #EA867D
- #F2BDB9
- #1f1f1c
- #3F3F38
- #787975
- #B7B7B5
App Screenshots
Looking for current MailChimp screenshots? Get 'em here.
Use these for blog posts, press releases, or any other story featuring MailChimp.
Legal
Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly.
Please don’t:
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by MailChimp of your product, service, or business.
- Use these graphics as part of your own product, business, or service’s name.
- Alter these graphics in any way, or combine them with any other graphics, without written consent from MailChimp.