Thanks for your interest in MailChimp! We have a few guidelines for using MailChimp’s brand resources—please take a moment to familiarize yourself with them. You can download individual assets in each section. If you want the whole shebang, download the .zip file below.
Please use MailChimp’s logo as follows.
Freddie is our mascot. We don’t use him in combination with our logo. Freddie always faces right. Feel free to use winking Freddie for extra personality.
Please don’t dress Freddie up (e.g. hats, sweat bands, earrings).
Our typeface is Helvetica Neue. Please stick to the following sizes.
Headline 1 is Helvetica Neue Bold at 40px.
Headline 2 is Helvetica Neue Bold at 26px.
Headline 3 is Helvetica Neue Bold at 18px.
Paragraphs are Helvetica Neue Regular at 16px.
MailChimp is one word. Capitalize the first M and the C.
Not like this.
Not like this.
These are MailChimp's brand colors. Copy the HEX codes below, or download the entire palette as an ASE file.
Looking for current MailChimp screenshots? Get ’em here. Use these for blog posts, press releases, or any other story featuring MailChimp.
Here’s our friendly legal reminder that these graphics are proprietary and protected under intellectual property laws, so please use them correctly.
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by MailChimp of your product, service, or business.
- Use these graphics as part of your own product, business, or service’s name.
- Alter these graphics in any way, or combine them with any other graphics, without written consent from MailChimp.