Flexible design for brands of any size

Use our easy drag and drop designer to create campaigns that match your style. Want to build your own email? Check out our email template reference. MailChimp's collaboration options, like multi-user accounts and comments inside the editor, will speed up the design process and fit right into your workflow.

Desktop view of MailChimp's drag and drop editor

Powerful automation for online sellers

MailChimp’s robust marketing automation makes sure your emails get to the right people at the right time. Target customers based on behavior, preferences, and previous sales. Trigger a series of emails with a single API request. Use our built-in segmentation to build custom rules. Delight your fans with a free gift. And when you’re finished, get in-depth reporting insights to make every automated series you send better than the last.

Screenshot of Automation Configuration dashboard

Advanced analytics to grow your business

MailChimp offers advanced reporting feature you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.

Desktop view of MailChimp Reports dashboard
Mobile view of MailChimp Reports within MailChimp Mobile

Comprehensive mobile options that go with you

Our suite of mobile apps let you check reports, add notes to a contact, or send a campaign —no matter where you are. Collect signups on a tablet with MailChimp Subscribe, online or off. Just restocked a popular product? Use MailChimp Snap to send a quick, photo-based email to a segment or list of subscribers. And never worry about how your emails look on various screens—all MailChimp templates and forms are mobile-ready right out of the box.

Screenshot of a campaign send confirmation on MailChimp mobile

Hundreds of integrations with apps you already use

We integrate with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This means you can easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Our e-commerce collection in particular will help you track visitors to your store, capture order information, and pass all the data back to MailChimp.


Complex, flexible API documentation

MailChimp’s API allows you to adapt your email marketing to fit your workflow. Whether it's time to integrate with a CRM or build your own CMS, we’ll scale with your business. Our API offers in-depth documentation, wrapper downloads, and how-to documents. Almost all the data and functionality within our app is accessible with an API key, so the possibilities are endless.

Subscribing a user to a list

curl --user apikey:$MC_API_KEY \
     -H "Content-Type: application/json" \
     --request POST "https://dev.api.mailchimp.com/3.0/lists/e505c68a2e/members/" \
     -d '{"email_address": "urist.mcvankab@freddiesjokes.com", "status": "subscribed", "merge_fields": {"FNAME": "Urist", "LNAME": "McVankab"}}'

    "FNAME": "Urist",
    "LNAME": "McVankab"

Data that works for you

We're constantly studying MailChimp user data and using it to create new tools and products for you. Omnivore, our abuse prevention initiative, works in the background to help keep our system clean. Discover Similar Segments helps you uncover segments within your list.

Our research empowers you to determine the best time to send a campaigns, to quickly test subject lines before you send, and to automatically send your campaigns at the same time in different time zones. Our data scientists and engineers blog about new products and features, and our researchers publish their insights on our website—all so we can help your business to send better email.