Dynamic Content
More than
meets the eye
MailChimp allows you to dynamically change the content of your campaigns based on subscriber interests and location.
Tweet
Build one email, then display different content based on criteria you specify. For example, a newsletter about baseball may show news about different teams based on subscriber interests.
Reformat the content inside merge fields, too. If you want to include your subscribers' first names in a newsletter, you can have their names displayed in title case even if they provided their names in all caps.
See How Dynamic Content Works
Related Features
-
Delivery Doctor
Delivery Doctor takes the mystery out of spam filters. Just click a button and find out why your email isn't getting to inboxes.
-
Email Beamer
Easily create a campaign in Outlook, Gmail, Apple mail or whatever you normally use, and beam it to MailChimp without even having to log in.
-
Geolocation
MailChimp lets you target your audience by location—even if you haven’t collected any location data.
-
Inbox Inspector
Inbox Inspector shows you more than 60 screenshots of how your campaign will look in all the major email clients.
-
Merge Tags
Place a simple merge tag in your email to customize your campaigns with subscriber names, sharing links, videos, polls and more.
-
Paid Newsletter Subscriptions
Do you publish exceptional newsletters? Boost your income by charging subscribers a monthly fee.
-
RSS to Email
MailChimp’s RSS-to-email campaigns automatically send newsletters whenever you update your blog or any other RSS feed.
-
Time Warp
Choose what time of day you want your campaign delivered, and MailChimp automatically delivers at the same local time worldwide.
-
Translation
MailChimp will automatically translate your content, so there aren't any language barriers between you and your international subscribers.