Segmentation
Hit the bullseye every time
By segmenting your MailChimp lists, you can tailor campaigns to make your readers happy.
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Location
Segmenting works, and we've done the research to prove it. Send a targeted event invitation to subscribers inside a particular radius around any point on the globe instead of sending it to your entire list.
Engagement
Target your most engaged subscribers about special offers or events. If they're obviously into your products, you should keep them in the know. Alternatively, you can reach out to your least-engaged subscribers with a reactivation campaign.
Welcome Emails
Segment by date added to send new subscribers a welcome email, or to remind them who you are and why they're getting emails from you. This is important, because you don't want to look like a spammer.
Product Updates
Target subscribers who have purchased items from your store to announce new products or updates. If they bought something from you in the past, they need to know if that product's been upgraded, recalled or marked down.
Related Features
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Account Keys
MailChimp provides a keychain for account logins, so you can access multiple accounts with one click or give clients their own logins.
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Autoresponders
Use Autoresponders to create and schedule automated messages that make your subscribers feel special and encourage engagement.
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Co-branding
Customize MailChimp with your own colors and logo, so it perfectly fits your brand.
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Custom Forms
MailChimp allows you to personalize everything your subscribers see—signup forms, confirmation emails and more.
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Data Security and Privacy
MailChimp treats your data with the security of a bank, with tight password requirements, monitored logins and security questions.
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Email Delivery
We optimize our system with new technology, 3rd party monitoring services and more to maximize delivery for all our customers.
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Groups
MailChimp allows you to segment based on interest, engagement and more, so you can tailor your message to your audience.
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Image and File Hosting
MailChimp allows you to upload and store as many photos and files as you want, free of charge.
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Segmentation
Segment your list based on engagement, location, social stats and more, so you can tailor your message to the people reading it.
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Service and Support
MailChimp is so easy to use, you probably won’t need help, but just in case you need it, we provide top-notch service.
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Subscriber Preferences
Your subscribers can update contact information and interests in your records, so you don’t have to process requests manually.