Segmentation

Hit the bullseye every time

By segmenting your MailChimp lists, you can tailor campaigns to make your readers happy.

segmentation

Location

Segmenting works, and we've done the research to prove it. Send a targeted event invitation to subscribers inside a particular radius around any point on the globe instead of sending it to your entire list.
Segmentation

Engagement

Target your most engaged subscribers about special offers or events. If they're obviously into your products, you should keep them in the know. Alternatively, you can reach out to your least-engaged subscribers with a reactivation campaign.
Segmentation

Welcome Emails

Segment by date added to send new subscribers a welcome email, or to remind them who you are and why they're getting emails from you. This is important, because you don't want to look like a spammer.
Segmentation

Product Updates

Target subscribers who have purchased items from your store to announce new products or updates. If they bought something from you in the past, they need to know if that product's been upgraded, recalled or marked down.
Segmentation

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