Take a closer look.
Location
Segmenting works, and we’ve done the research to prove it. Send a targeted event invitation to subscribers inside a particular radius around any point on the globe, instead of sending to your entire list.
Engagement
Target your most engaged subscribers about special offers and events. They’re obviously into your products, so you should keep them in the know. Alternatively, you can reach out to your least engaged subscribers with a reactivation campaign.
Welcome Emails
Segment by date added to send new subscribers a welcome email, or to remind them who you are and why they're getting emails from you. This is important, because you don't want to look like a spammer.
Product Updates
Target subscribers who have purchased items from your store to announce new products or updates. People who have bought products from you in the past will want to know if those products have been upgraded, recalled, or marked down.