MailChimp campaign report with click rate and open rate

Track your performance

Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. Watching your stats is a—sometimes obsessive—thrill, and reports give you lots of valuable information to help you improve your campaigns going forward.

Interactive graphs

Our interactive graphs show you how many emails were delivered, how many people opened your email, what percentage clicked, and more. View your list growth over time, see where in the world your subscribers are located, then track engagement by country. Find out what attracts people with MailChimp's email click-map overlay. Are the clicks mostly near the top? Do your subscribers like pictures or text links better? Learn from their habits, so you can better serve them.

Interactive activity graphs

Monitor trends

Find out which email addresses bounced and why (and we'll automatically determine whether we should try again or delete them from your list). Also find out who unsubscribed from your list, and we'll keep track of those email addresses so you don’t accidentally add them to your list later.

We'll show you how you compare to other MailChimp users in your industry, so you can gauge relative effectiveness with your competitors.

Monitor campaign trends

Subscriber activity reports

Dig even deeper with Subscriber Activity Reports, which give you a real‑time report for every subscriber’s email activities: when they opened, what they clicked, and when they came back for more. You can even generate a list of people who didn’t open, and send them a modified campaign.

View MailChimp’s social reports to analyze stats about how many people your email reached, and on what channels.

Subscriber activity reports

Revenue reports

Online retailers can track sales from a click in your campaign, all the way to purchase. Find out which customers make a purchase (and what they buy) after opening your campaign. Our Analytics360 module allows you to pull stats from your website traffic tools directly into your campaign reports page. Analyze ROI, revenue created, and completed goals—all in one place.

Revenue reports
Opens by location

Opens by location

See where in the world your subscribers are located and track engagement by country, then adjust your content or segment accordingly.

Report of email addresses that bounced

Bounces

See which email addresses bounced and why. We'll automatically determine whether we should retry sending or permanently delete those email addresses from your list.

Report of email address that unsubscribed from your list

Unsubscribes

Find out who unsubscribed from your list, and we'll keep track of them so you can’t accidentally add them to your list later.

Compare your campaign statistics against performance of others in your industry

Industry comparison

We'll show you how your campaigns compare with other MailChimp users in your industry, so you can gauge how effective your email marketing is, relative to your competitors.

Share online reports with people outside of MailChimp, or print them out

VIP and printable reports

If you need to show people their campaign reports but don't want them to have access to your MailChimp account, you can set up a rebrandable reports page for clients and coworkers. You can also customize your reports settings to print only the sections you want to share.

Perform report of how email domains you send to

Email domain performance

Find out how your campaigns are performing with particular domains, so you can see which ISPs your subscribers use most often and troubleshoot if you're getting blocked.

Click map of link performance

Click maps

See what attracts people with MailChimp's email click map overlay. Are your clicks mostly near the top? Do they like pictures or text links better? Learn from your subscribers' habits, so you can better serve them.