Atlanta, GA (PRWEB)

October 18, 2012

MailChimp today announced the release of its integration with FlashIssue, a content curation platform for email newsletters. This application provides organizations with a simple, repeatable process for sending content-rich, attractive email newsletters.

Small business owners have to wear a lot of hats, and that means they are often left to scramble to come up with newsletter content at the last minute. This can result in inconsistent contact with subscribers, which can weaken relationships and lead to lost revenue. This integration between MailChimp and FlashIssue simplifies the email newsletter creation process.

“Small businesses and organizations sometimes don’t have the time or the resources to create beautiful newsletters,” says FlashIssue Founder & CEO Phil Hill. “We built FlashIssue to address this pain point, and help users turn any web content into an email newsletter. And MailChimp is already being used by so many of our users, this integration was a natural fit.”

To get started using FlashIssue, users create an account, and then search for and collect relevant articles from their own website, or from any other blog or site. Users can also save searches to make content accumulation a little quicker, and track relevant RSS-feeds from within the FlashIssue interface. Once content has been stored, users then click and drag the different articles into FlashIssue’s newsletter template. They can then add a header image, and any other text they’d like. MailChimp users can then select which MailChimp email list they’d like to send to, click “send,” and the newsletter is away. Users can also share their newsletter to social media, their blog, or send it directly to a smaller number of subscribers using Gmail.

Google Chrome users get additional features via the FlashIssue Chrome plugin. With this app, users can save content as they come across it, allowing curation to be an all-week affair, rather than something that’s done only when it’s time to write an email. A user just clicks the FlashIssue bookmark button on the Chrome toolbar, and it’s automatically saved into their FlashIssue account for future use in a newsletter.

It’s currently free to sign up for a FlashIssue account. MailChimp also offers a freemium plan, along with a number of other pricing options to suit demand.

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