EMAIL MARKETING PLATFORM
Convert more customers with a powerful and intuitive platform
Create personalized emails, target precisely with behavior-based automations and segments, and optimize with real-time reporting.
Find out why we’re best-in-class
The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.
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Up to 25x ROI
seen by Mailchimp users*
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>99% deliverability rate
for email (average)
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11M+ Users
of Mailchimp globally
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50+ behavior-based triggers
for personalization
Personalize your marketing at scale
Reach more customers with less effort
Mailchimp’s automations help you engage your audience at the right time, with the right message, and without any manual intervention.
Generate ROI with advanced segmentation
Our powerful segmentation logic and filters help you use relevant and timely communication to target the customers most likely to purchase.
Scale your multichannel marketing with SMS*
Mailchimp’s SMS platform is more powerful than ever
We’re introducing new enhancements to our SMS marketing tools all the time—so you can keep growing and outpacing the competition.
Create effective marketing campaigns in minutes with AI-powered design tools
Let AI help you write the first draft
Intuit Assist helps you quickly craft relevant content like headlines and body copy. It can even create fully built emails—all you need to do is review, edit, and publish.
Create branded content at scale with Creative Assistant
Our AI-powered design tools help engage audiences across touchpoints with professional logos and other assets via your imported brand kit.
Drive sales with AI-powered product recommendations
Use preset feeds like best sellers or new arrivals to send personalized emails with dynamic recommendations based on your customer interactions.
Create stunning emails faster by choosing from 130+ high-quality templates
Pick and personalize the design that’s just right
Choose a template that fits your industry and unique business goals to see the difference a great layout can make.
Make smarter decisions based on personalized benchmarking
Stay connected to the apps and services you love
Make Mailchimp your single source of truth for marketing activities. We offer 300+ integrations so you have everything you need in a single location.
Track, analyze, and optimize your impact—so you can sell more
See what's working and make informed decisions with an omni-channel dashboard, audience analytics, testing, and more.
Get up and running easily with personalized onboarding services
Get guided support from an onboarding specialist—available with a Standard or Premium plan.
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Save 15%
Starts at
Starts at $350 per month for {contacts} contacts
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $20/month*
Starts at
Starts at $20 per month for {contacts} contacts
Starts at
Starts at $20 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Custom-coded and Pre-built Email Templates
- Multivariate & A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $13/month*
Starts at
Starts at $13 per month for {contacts} contacts
Starts at
Starts at $13 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Pre-built Email Templates
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
- Email support for first 30 days
- Pre-built Email Templates
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
*See
Free Trial Termsand
Offer Terms. Overagesapply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
**Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Save 15%
Starts at
Starts at $350 per month for {contacts} contacts
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $20/month*
Starts at
Starts at $20 per month for {contacts} contacts
Starts at
Starts at $20 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Custom-coded and Pre-built Email Templates
- Multivariate & A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $13/month*
Starts at
Starts at $13 per month for {contacts} contacts
Starts at
Starts at $13 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Pre-built Email Templates
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
- Email support for first 30 days
- Pre-built Email Templates
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
*See
Free Trial Termsand
Offer Terms. Overagesapply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
**See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more*See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Save 15%
Starts at
Starts at $350 per month for {contacts} contacts
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $20/month*
Starts at
Starts at $20 per month for {contacts} contacts
Starts at
Starts at $20 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Custom-coded and Pre-built Email Templates
- Multivariate & A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $13/month*
Starts at
Starts at $13 per month for {contacts} contacts
Starts at
Starts at $13 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Pre-built Email Templates
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
- Email support for first 30 days
- Pre-built Email Templates
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
*See
Free Trial Termsand
Offer Terms. Overagesapply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
**See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more*See
Offer Terms.*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn morePremium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
Talk to Sales You've selected more contacts than this plan allows
Save 15%
Starts at
Starts at $350 per month for {contacts} contacts
Starts at
Starts at $350 per month for {contacts} contacts
- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $20/month*
Starts at
Starts at $20 per month for {contacts} contacts
Starts at
Starts at $20 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Custom-coded and Pre-built Email Templates
- Multivariate & A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Essentials
Send the right content at the right time with testing and scheduling features.
Contact limit exceeded You've selected more contacts than this plan allows
Then, starts at $13/month*
Starts at
Starts at $13 per month for {contacts} contacts
Starts at
Starts at $13 per month for {contacts} contacts
- 24/7 Email & Chat Support
- Pre-built Email Templates
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Free
Easily create email campaigns and learn more about your customers.
Contact limit exceeded You've selected more contacts than this plan allows
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
Starts at
Starts at $0 per month for {contacts} contacts
- Email support for first 30 days
- Pre-built Email Templates
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
*See
Free Trial Termsand
Offer Terms. Overagesapply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more.
**Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn more*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn moreWe offer expert 24/7 customer service
Our customer service team is always available and ready to support you if you ever need help.
FAQs
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Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers.
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An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform.
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Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business.
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There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include:
Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on.
Product update emails: These emails inform customers about new or updated products.
Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.
Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback.
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There are a handful of best practices to follow when executing a successful email marketing strategy.
Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line.
Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point.
Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest.
Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly.
Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.
Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results!
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Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp.
Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.
Need to hire a helping hand? We got you.
From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.
Millions of users trust us with their email marketing. You can too.
*Disclaimers
- 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
- 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- 25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
- SMS Marketing: SMS is available as an add-on to US, UK, Canada, or Australia paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US or Canada contacts. Pricing varies. See terms for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.