What’s inside:
Lots of info on setting up and successfully managing your own deliverability infrastructure, including tips on:
- Hosting and hardware
- Bounce handling
- Feedback loops
- Application development considerations
MailChimp will help you understand the roles that infrastructure and management play in deliverability, and how to leverage your infrastructure to help your marketing team deliver engaging content. Most of the information in this guide is targeted at the technical and social requirements for setting up your delivery infrastructure. If all this stuff is in place, you have a much better chance of hitting the inbox.
Excerpt
First, you should not cloud environments like Amazon or RackSpace Cloud, as these environments are in no way suited for sending email. They're also home to spammers, so it's best to keep your sending IPs off these networks. Make sure you're with a reputable hosting facility for your sending network.
Download a .zip file including PDF, ePub and mobi formats.
