What’s inside:

You know you're supposed to do some "email marketing," but where to start? As complicated as it sounds, an email marketing plan isn't as hard to put together as you might think. In this guide, we'll cover four simple steps you can use to develop your plan, and point to real-life case studies of MailChimp users who are great at email.

  • Defining your readers
  • Determining your purpose
  • Outlining your goals
  • Determining your frequency
  • Creating a timeline


People who subscribe to your email list are so into you that they've given you permission to their inboxes. Honor this permission and dedicated fandom by letting them be the first to know about new products or sales. Give them access to special benefits as subscribers.
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