A tour of MailChimp, specifically for designers and agencies. Topics include:
- Managing your list
- Collaborating with clients and colleagues
- Designing your campaign
- Avoiding spam filters
- Understanding reports
- Keeping your data safe
Maybe you’re a freelance web designer hired to create email templates. Maybe you work for an agency, and you’re setting up a client’s MailChimp account, designing their templates and teaching them how to use the application. Maybe you’re a web design consultant. No matter your situation or background, you can use MailChimp to create beautiful emails for your clients and see to it that their email marketing plan is successful.
Once you've created a template, test it in a campaign and try customizing it by changing its colors in the style editor, adding content, uploading images and anything else that would go into creating a new campaign. This "stress test" can help you to make sure the template will work well for others who might be using it in different situations.