An overview of spam regulations and what can happen if you don't follow them. We'll cover:
- The CAN-SPAM act of 2003
- ISP rules
- Location-specific spam laws
- Notable spam lawsuits
Spam is serious business. If you send email marketing, you need to be aware of the rules, because breaking them can get expensive. In addition to CAN-SPAM's guidelines, specific ISPs and even different geographic locations have their own rules. This guide provides a brief overview of those rules, plus some examples of what's happened when companies have broken them.
Nothing sells like free. But are there any catches to your offer? If so, using "free" in your subject line might be seen as deceptive.