What’s inside:

An overview of MailChimp's reporting features, including:

  • Tracking opens and clicks
  • Viewing reports
  • What the stats mean
  • Subscriber activity reports
  • Comparing campaigns
  • Mobile reports

Now that you've imported your list, created a campaign and sent it to your subscribers, it's time to sit back, relax and watch your reports come in. This guide will help you understand MailChimp's reporting features and explain how to use them to improve your campaigns going forward.


Our Analytics 360 integration mashes your Google Analytics stats with your MailChimp reports, so you can instantly see ROI for the campaign (if eCommerce tracking is enabled), conversion rates, revenue generated, average value per visitor, ecommerce transactions and goals completed
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