What’s inside:
An overview of MailChimp's reporting features, including:
- Tracking opens and clicks
- Viewing reports
- What the stats mean
- Subscriber activity reports
- Comparing campaigns
- Mobile reports
Now that you've imported your list, created a campaign and sent it to your subscribers, it's time to sit back, relax and watch your reports come in. This guide will help you understand MailChimp's powerful reporting features and explain how to use them to improve your campaigns going forward.
Excerpt
Click Compare Campaigns. You'll automatically download the spreadsheet of every stat for every campaign you've sent, ever. You can use the extensive data to run your own reports, sort your stats in different ways, and build pretty much any kind of chart or graph you could dream of.
