When does the holiday season actually begin and end? Knowing when the season starts isn’t just a matter of dates—it’s about understanding when shoppers shift into a holiday mindset. The real question becomes: when do those feelings kick in, and how can marketers align their efforts accordingly?
New research from Intuit Mailchimp and Canvas8 reveals that the holiday season unfolds over seven distinct phases, each marked by unique emotional drivers, spending patterns, and shopping behaviors. Understanding these phases—and the archetypal shopping behaviors that define them—can help brands plan, time, and tailor their holiday strategies for maximum impact.
We’ve plotted out how shoppers’ mindsets guide their spending patterns during each phase and, as a result, where marketers' critical opportunity audiences lie throughout the holiday season.
This webinar will:
- Walk you through the seven phases and key audiences of each phase
- Offer practical tips on when and how to engage with audiences
- Break down what shoppers are really looking for across the holidays
Marketers who are looking for tangible actions to guide their holiday planning and strategy will understand what shoppers are thinking, feeling, and doing at every stage of the holiday season with this comprehensive playbook that is laser focused on the festive period.
