How It Works

Download the templates, edit them with your favorite text editor, and customize the graphics with your favorite graphics app. Remember to replace all placeholder images (including shim.gif's) with your own images. Post your images on your web server, and use absolute paths in your HTML to point to the images. Looking for further reading? We've got more tips for coding HTML email newsletters, and a free Email Marketing Field Guide. If you need help actually delivering your email, give MailChimp a try.

Can’t code?

If none of this HTML coding mumbo-jumbo makes sense, you probably shouldn’t download these templates. They’re all available for free within the MailChimp app, so you can create a free account, and edit them with our built-in email designer. No coding skills required.

Want to know more?

• The templates use MailChimp’s template language to tie into our design interface, so your clients can use them without breaking any of your code.
• They contain all the hooks for new MailChimp template controls, like repeatable modules, hideable modules, and module variants.
• They contain merge tags to generate dynamic content, like archive and unsubscribe links, address information, and all the CAN-SPAM requirements.
• They have social networking links for Facebook and Twitter built right in.
• They use Facebook’s Open Graph, so you can easily share your campaign on Facebook.

Want to contribute?

Check out the Email Blueprints project on Github to follow all the latest developments.