The Marketing Equalizer: Leveraging AI for Mid-Market Growth
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
Key Findings that Pave the Path to Impact
We partnered with WARC, the global authority on marketing effectiveness, to look at how marketing teams are structured, which channels marketers are adopting, and how marketers are using AI.
The Marketing Equalizer, based on a survey of 1,205 mid-market (companies with 10–499 employees) marketers across the US, UK, Canada, Australia, and New Zealand, provides a comprehensive snapshot of teams, challenges, and a playbook that turns optimism into impact.
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of mid-market companies have marketing departments with 10 or fewer employees.
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of mid-market marketing teams cite customer-facing AI tools as a significant capability gap—the highest ranked skill gap in the survey.
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of mid-market marketers believe AI will drive an uplift in marketing effectiveness.
“If you’ve got a human team using AI brilliantly...the humans plus AI team have an edge that would make them grow faster.”
Oliver Feldwick | Chief Innovation Officer, T&P
AI is the New Equalizer
It’s not a silver bullet.
It's a powerful tool that transforms your lean team into unparalleled effectiveness, but most don't know where to start.
This report cuts through the noise so you can:
Assess how your marketing team compares
Benchmark the size of your team, your marketing budget, specialty areas, and skill gaps against our global findings.
Evaluate your AI readiness
Expand your AI capability by gauging where your company stands with our AI Maturity Checklist.
Implement the 4-step AI Roadmap for Mid-Market Companies
Evolve from minimal AI adoption to an AI-embedded system that drives sustained, measurable growth.
“AI will no longer be just a content generation tool, but a strategic partner that designs, executes, and continuously optimizes for your desired outcomes.”
Jose Miguel Belloso | Principal Product Marketing Manager, AI, Intuit Mailchimp
Hear from the experts
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Oliver Feldwick
Chief Innovation Officer, T&P
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Caroline Giegerich
VP, AI & Marketing Innovation, IAB
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James Hurman
Founder / Co-founder Previously Unavailable, Tracksuit, Toothcrush and Storytech
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Nicole Leffer
CMO, AI Advisor A Catalyst LLC
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David Tiltman
SVP, Lions Intelligence
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Jose Miguel Belloso
Principal Product Marketing Manager, AI, Intuit Mailchimp
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Jack Tam
SVP, Engineering, Intuit Mailchimp
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Javier Moral
CEO, Disruptivos
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MaryAnn Pfeiffer
Founder, 108 Degrees Digital Marketing
“AI can improve the speed at which you get the same or higher quality of work. And because you’re able to do certain things quicker, you now open up the possibility to do more of the things on your marketing wish list. That impact cascades.”
Nicole Leffer | CMO AI Advisor, A. Catalyst LLC
Smarter Marketing Starts Here
With smaller headcount and budgets, plus myriad tasks on their plate, you have high hopes that AI can make you more competitive. But you also know you need to improve your AI literacy.
Ready to get started?