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  • September 14, 2021

    Data changes with Apple Mail Privacy Protection

    Marketing, Transactional


    Apple is launching Apple Mail Privacy Protection, which may change campaign reporting data. Check out our Apple Mail Privacy Protection Resources for more.


    The Apple Mail Privacy Protection changes coming in iOS 15 will change Mailchimp’s email tracking for iOS users who opt in. Check our FAQ, but you may want to review how you use data and features related to opens and user location. If you surface this data in your integration, we recommend providing context on Apple’s changes.