Looking up how many of your contacts use Apple Mail will give you an idea of how much your open rates might be impacted.
Apple Mail Privacy Protection Resources
iOS 15 is here, which means Apple Mail Privacy Protection could affect the way you send and measure email campaigns. We’re here to help.
What you need to know about Apple Mail Privacy Protection
What you can do right now
Clicks and purchases are stronger indicators of engagement than opens, so prioritize those metrics.
If your customer journeys, classic automations, or segments are based on opens, consider changing the criteria to focus on clicks instead.
As we find new ways to help you, we’ll post those resources here and in our Apple Mail Privacy Protection FAQs. Bookmark this page and check back often.
How Mailchimp can help
Our cross‑functional team has been testing and learning about this update since it was announced. We’re monitoring the impacts and working on finding solutions to help you.
Collect customer data and stay connected with your customers with websites, landing pages, forms, and surveys.
Easily build dynamic, personalized content with products like our Creative Assistant or Product Recommendations, and continue sending email campaigns with confidence.