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Apple Mail Privacy Protection Resources

iOS 15 is here, which means Apple Mail Privacy Protection could affect the way you send and measure email campaigns. We’re here to help.

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What you need to know about Apple Mail Privacy Protection

What

Your Apple Mail contacts now have the option to enable Apple Mail Privacy Protection.

When

Apple Mail Privacy Protection is part of iOS 15 and Mac OS Monterey (September 2021).

How

Marketers may see inflated open rates and less precise geolocation info.

iOS 15 FAQs

Read our Apple Mail Privacy Protection FAQs for more details about how this change could affect email marketers. We’ll continue to provide updates and resources as we learn more.

What you can do right now

  • Looking up how many of your contacts use Apple Mail will give you an idea of how much your open rates might be impacted.

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  • Clicks and purchases are stronger indicators of engagement than opens, so prioritize those metrics.

  • If your customer journeys, classic automations, or segments are based on opens, consider changing the criteria to focus on clicks instead.

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  • As we find new ways to help you, we’ll post those resources here and in our Apple Mail Privacy Protection FAQs. Bookmark this page and check back often.

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How Mailchimp can help

  • Our cross-functional team has been testing and learning about this update since it was announced. We’re monitoring the impacts and working on finding solutions to help you.

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  • Collect customer data and stay connected with your customers with websites, landing pages, forms, and surveys.

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  • Easily build dynamic, personalized content with products like our Creative Assistant or Product Recommendations, and continue sending email campaigns with confidence.

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Still have questions or concerns?

Our Support specialists are prepared to answer your questions about how Apple Mail Privacy Protection impacts you.