With MailChimp’s event-based triggers, you can send autoresponders to readers based on opens, clicks, purchases, and other “triggers” you select in your emails. Maybe you follow up on an expensive sale with an email detailing care for the item a few days after purchase. Or, if you find certain readers often click on video links, you can send them a subsequent email which includes a video feature on your website.

Send an automatic welcome email to new subscribers. Or how about a happy birthday or anniversary email? You can even send an email when someone buys a particular product, thanking them for the purchase—and maybe even showing them how to use it.

Choose the exact time of day you want your autoresponders to go out, or use the time you imported your list as the trigger date.

After you set up an autoresponder, you don’t have to think about it again—we’ll make sure your campaigns get to your subscribers right on time. To get the most out of autoresponders, combine them with some of MailChimp’s other features like list segmentation, Google Analytics integration, and merge tags.