About Landing Pages
Learn how landing pages work in Mailchimp and how you can use them to streamline your marketing.
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Mailchimp landing pages help you grow your audience and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start to drive traffic immediately. And if your page has a signup form, you can tag anyone who subscribes.
In this article, you'll learn how to create and manage a landing page in Mailchimp.
Here are some things to know before you begin this process.
First, name your new landing page and choose an audience. If your landing page includes a signup form, new subscribers will be added to this audience.
To create your landing page, follow these steps.
Great work! This will take you to the landing page builder.
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Next, choose a template and add your content. Some templates are specifically designed to collect subscribers or promote products, but you can add a Signup Form content block or product block to any layout.
To design your landing page, follow these steps.
In your layout, customize or add content blocks as needed. If you need inspiration, check out our design tips. Some landing page templates include a logo placeholder, which is designed to automatically pull in your default brand logo. To learn more about this placeholder and how to use it, check out Set a Default Logo.
Click Preview to see what your page will look like.
After you've designed and previewed your content, click Save & Close.
After you save your design, edit your page title and URL, customize your favicon, add tags if necessary, and review your settings and tracking.
The internal landing page name you entered auto-generates in the Page Title section, but you can edit this as needed. Your page title appears in visitors' web browsers, so make sure it describes the content.
To add a page title, follow these steps.
In the Page Title and Site Icon section, you can also customize your landing page favicon. To learn more, check out Customize the Favicon for Your Mailchimp Website or Landing Page.
Edit the title, description, and image that potential customers see when your page is shared on social media channels.
To edit your social share preview, follow these steps.
Create a free URL for your landing page with the Mailchimp domain, or customize your landing page URL with a domain you’ve connected or purchased in Mailchimp.
To edit your URL, follow these steps.
Confirm or change the audience associated with your landing page before you publish. If your layout includes a signup form, you can add up to 5 tags to any contact who subscribes through the landing page.
To edit the audience or add tags, follow these steps.
In the Settings & Tracking section, add Track with Mailchimp, Meta Pixel (formerly Facebook Pixel), or Google Analytics to your landing page. We’ll also let you know if reCAPTCHA is enabled.
Before you can use tracking on your landing page, you must agree to our additional terms of use.
To edit the tracking options for your landing page, follow these steps.
That’s it! As soon as you publish, we'll start gathering data as people visit and interact with your page on the web.
When you're ready to make your page live, click Publish.
After you publish, your page will be live on the web but unindexed so no one will see it until you share the link. We'll compile report data as people visit your page and sign up for your marketing or make purchases.
After you publish, it's time to drive traffic to your landing page so you can start seeing results. Here are a few things you can do.
After you’ve published a landing page you can edit, unpublish, or delete it.
Make changes to your landing page title, favicon, URL, content, and tracking settings at any time. After you publish, you won’t be able to change the associated audience, but you can add or edit tags if your page includes a signup form.
To edit your landing page, follow these steps.
Click Campaigns, then click All campaigns.
If you have more than 1 audience, click the Current audience drop-down and choose the audience associated with your landing page.
Way to go! Your changes are now live on the web.
To unpublish a landing page, follow these steps.
Click Campaigns, then click All campaigns.
If you have more than 1 audience, click the Current audience drop-down and choose the audience associated with your landing page.
You can leave your landing page unpublished, edit and republish it, or delete it.
When you delete a landing page from your account, you'll also lose all its reporting data. We strongly recommend you unpublish landing pages you want to take offline, but keep the campaign in your Mailchimp account so you can access its data.
Both unpublished and deleted landing pages will display a 404 page not found message when someone attempts to visit the URL. If you still need to delete a landing page, check out Delete Campaigns from Your Account.
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Learn how landing pages work in Mailchimp and how you can use them to streamline your marketing.
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