What’s inside:

Information on growing your blog and building your audience with MailChimp, including:

  • Building your mailing list
  • Setting up an RSS-To-Email campaign
  • Merge tags for bloggers
  • Social Sharing
  • Blog publishing tools

What does email have to do with bloggers? Turns out, there are great opportunities for increased audience engagement when bloggers introduce email as an option for content delivery. The guide includes helpful tips, step-by-step tutorials, and more.


Email and RSS work beautifully together, and we recommend that bloggers allow their readers to choose how they consume new content. MailChimp’s RSS-to-email campaigns automatically send your new content via email. Here’s how to create one:
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Download the guide in PDF , ePub , and mobi formats.