What’s inside:

Information on growing your blog and building your audience with MailChimp, including:

  • Building your mailing list
  • Setting up an RSS-Driven campaign
  • Customizing with merge tags
  • Getting social
  • Tracking and reporting

If you are a blogger and new to MailChimp, you might be wondering how email marketing can benefit you. As it turns out, there are great opportunities for increasing audience engagement when bloggers introduce email. The guide includes helpful tips, step-by-step tutorials, and more.


We think email and RSS work beautifully together, and we recommend that bloggers allow their readers to choose how they consume new content. MailChimp’s RSS-Driven campaigns provide an easy solution for automatically sending your new content via email.
Read Online

Download the guide in PDF, ePub, and mobi formats.

Additional Resources

  • Visit MailChimp for Bloggers to see how other bloggers and publishers use MailChimp.

  • To get email marketing tips, features, case studies, and more delivered to your inbox, sign up for the quarterly Bloggers and Publishers Newsletter.