5 tips for creating a solid marketing strategy to increase sales
1. Re-engage lapsed customers
Prioritize bringing lapsed customers back to your business. You can segment your QuickBooks audience by people who haven’t made a purchase within a specific time frame, like the last 6 months or a year. Then, send an email highlighting an item that might interest them or offering a discount to use your services again.
You can send an email every few months to share new product launches and business updates to help keep your brand on their radar. If they’ve unsubscribed from your newsletter, you can re-engage them after a new purchase by sending a survey.
When you connect QuickBooks to Mailchimp, we’ll automatically add tags to your synced QuickBooks customers to help you stay organized. Use this as a basic segmentation to review invoices, total individual revenue per customer, service payments, emails sent, and more. With QuickBooks and Mailchimp data synced, the contact profiles will show you a merged activity feed, which will help as you create segments for future marketing outreach.
3. Request testimonials
A testimonial, whether written on your website or shared through word of mouth, can supercharge the growth of your business for little to no cost. Reach out to your repeat QuickBooks customers with a short Mailchimp survey. Ask them to rate their experience with your business or to refer their friends. And thanks to Mailchimp inbox, you can get immediate notifications to follow up one-on-one and respond to feedback.
4. Reward customer loyalty
Organize your audience by top spenders and use personalized email marketing to keep them coming back.
One way to do this is to segment your loyal customers by their yearly spend and send them a warm thank you email for supporting your business throughout the year, coupled with a discount code. Remember to use merge tags for customer names to make your email more personal.
Beyond a discount, you could also share exclusive news about your business or upcoming events, or offer folks rewards for referring new customers.
5. Review your reports
The QuickBooks + Mailchimp integration allows for insights and reports in one place. Take advantage of revenue-generated data to see what’s working (and what’s not) with your customers. Any insights from reporting will help you build more efficient customer journeys and segments to recover lost customers.