
Connect your store to Mailchimp to bring in customer data, then choose a list connected to your store.
Customer Re-engagement
Stay in touch with automated emails that entice your customers to come back and see what’s new.
Send out a fresh update or offer every few months to keep your business top of mind without bombarding their inbox.
Get past customers excited about your store by showing them new products or stuff they haven’t seen before.
Reaching out to customers who have already bought your stuff will get you more orders than sending a bulk email to your entire list.
Connect your store to Mailchimp to bring in customer data, then choose a list connected to your store.
Schedule your message to automatically go out 120, 240, or 360 days from your customer’s last purchase.
Show people new products, make recommendations, or add promo codes to encourage them to buy.
Turn it on and you’re good to go. Your emails will start going out to customers based on their last purchase date.
“Our customer re-engagement email has converted 9% of lapsed customers.”
As a business, you want to attract and retain long-term customers. However, sometimes customers who were once engaged with your brand—whether they made a few purchases in the past or subscribed to your email list—may become disengaged. This can happen for many reasons, but you may want to win that customer back. So how do you do that?
The simple answer is to run a re-engagement campaign. Customer re-engagement campaigns are important because it can take a lot of money, time, and effort to attract new customers. But former customers are already familiar with your brand, so retaining their business tends to be easier and less expensive than attracting brand new customers.
When you run a re-engagement campaign with Mailchimp, you can reach out to disengaged customers and incentivize them to connect with your brand once again. This may mean sending out a discount code, advertising a sale, distributing a survey, or creating personalized emails that appeal to unique individuals.
A re-engagement campaign describes actions a company takes to reignite the interest of former customers. In order to run a successful re-engagement campaign, you must first identify why a customer lost interest in the first place. After identifying the issue, you can create a re-engagement campaign that addresses the customer’s needs and draw them back to your brand.
As a business, one of your aims is to continually grow your email subscriber list. If you lose subscribers just as fast as you gain them, it may feel like your email marketing campaigns are going nowhere. When subscribers unsubscribe or disengage, your campaigns reach less people and it may be a sign that something’s not working with your email marketing strategy.
With a re-engagement email campaign, you can potentially win customers back and boost engagement with your brand. Some re-engagement email campaign ideas include:
By using a Mailchimp re-engagement campaign, you can win back customers in just a few steps. First, connect your online store to import customer data to Mailchimp. From there, you can schedule messages to be sent 120, 240, or 360 days following a customer’s last purchase. You can use the Mailchimp platform to design sleek, personalized re-engagement emails in order to maximize the effectiveness of your re-engagement email campaign.
Date-based automations
Reach out at the right moment with emails that show you care.
Abandoned Cart
Remind your would-be customers about stuff they’ve left behind with an abandoned cart email.
Welcome automation
Make your new subscribers feel at home the moment they sign up.