What’s inside:
Step-by-step instructions for creating and sending your first email-marketing project. Steps include:
- Choosing an email service provider
- Selecting an email template design
- Testing and troubleshooting
- Delivering your campaign
If you’re a web designer, and you’ve been put in charge of your very first email-marketing gig, we wrote this for you. It’s basically a list of all the things you need to consider when you work on (and bill for) an email-marketing project. We’ll take you step-by-step through what it takes to get your client’s email campaigns out the door.
Excerpt
When it’s time to deliver, don’t just hit the "send" button and move on to your next project. There’s still work to be done. If it’s your client’s first email campaign (and it’s going out to a large list), you may want to be around and on call when you deliver it, or at least advise your client to have some staff ready at the time of send. Depending on the email campaign, you can get a lot of phone calls and replies back from their recipients. Some positive, some not-so-positive. It can be a stressful time for a new email marketer, so it helps to be available for moral support.
Download a .zip file including PDF, ePub and mobi formats.
