Unified subscriber profiles

From open rates to revenue reports, MailChimp tells you all about about how your campaigns perform. But if you want to know more about the humans behind for all those clicks and opens, we can help you with that too.

Subscriber Profiles offer unified, cross-channel views of your subscribers—simple, powerful, and accessible from any device.

Unified subscriber profile

Detailed user info

User profiles offer information about individual subscribers. See what time zone someone is in, what email client they prefer, whether or not they’re on mobile, and more. If there’s a particular subscriber you want to learn more about, just search for their name right inside MailChimp.

Meet your VIPs

We rate every user based on their past opens, clicks, bounces and unsubscribes, making it easy for you to find your biggest fans. Tag your top subscribers as VIPs and track their activity through our Golden Monkeys app.

Add notes to your subscriber's profile

Take notes

Your subscribers are more than the sum of their merge fields, so keep track of their quirks and preferences with MailChimp's Notes function. Met a customer at a conference and you want to follow up with them later? Note! Had a great exchange with a fan you don't want to forget? Note!

Start conversations

Follow up with your subscribers right from their profiles. The Conversations tab makes it easy to view replies and search through archived conversations. You can even send segmented campaigns to folks you’ve talked with in the past.

See a subscriber's purchase history with Ecommerce360

See purchase history

MailChimp’s Ecommerce360 feature tracks and breaks down purchases tied to your campaigns. See purchase information from individual subscribers and which of your campaigns led to their past purchases, so you know what works for them.

Track activity and segment with Goal

Use Goal to trigger autoresponders and segment your campaigns based on your subscribers' activity on your website. Goals can include web pages, subdomains, or even JavaScript events within forms (like clicking a "save for later" button). You can see individual stats on subscriber profiles.

Discover similar subscribers

Provide a segment or specific group of your subscribers, and we’ll analyze the data in our system to give you a list of other subscribers that are related to the ones you selected. Find people in similar industries, people with related interests, or even VIPs with your list—then send them segmented campaigns.

Get social

Activate SocialPro for your list, and use your subscribers’ publicly available social data to identify your most connected and loyal fans across social networks.

View subscriber profiles on MailChimp Mobile

Access it all from mobile

Subscriber Profiles are accessible through MailChimp’s mobile app, and the options are always expanding. Email subscribers directly, copy their email addresses to your clipboard, or visit their websites directly from their profile—all from the palm of your hand.