What’s inside:

Tips on using Google Analytics with MailChimp, including:

  • Activating Google Analytics
  • Viewing Analytics360 reports in MailChimp
  • Adding tracking to campaign archives

It's easy to find out if your email campaigns are affecting your website's traffic, or even generating revenue. MailChimp's Google Analytics integration gives you stats about that performance, and our Analytics360 plugin inserts that data right into your MailChimp reports. This guide walks you through your options.


You know how many people are visiting your website from your email campaigns, but how many people are clicking to view your campaigns in their browsers? You can track traffic to your campaign archives and “View in browser” links. Here’s how.
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