What’s inside:

Tips on how to include dynamic content in your email campaigns with merge tags for:

  • Formatting custom list information
  • Social sharing
  • Video sharing
  • Email translation

MailChimp provides all kinds of merge tags to dynamically add content to your email. You can include something as simple as a subscriber’s first name, or create an entire campaign using nothing but merge tags. This guide is a step-by-step tutorial for using MailChimp’s merge tags.


Since email clients don’t allow you to embed video, we help you fake it with videos from YouTube, Vimeo, and Blip. Add one of these tags to your email, along with the unique video ID from the relevant service, and we’ll drop a screenshot into your email that looks just like an embedded video.
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