MailChimp makes it easy to send email newsletters, manage subscriber lists, and track campaign performance, but why should bloggers be concerned with email? Turns out, there are great opportunities for increasing audience engagement when bloggers introduce email as an option for content delivery.
People have different preferences when it comes to consuming information. Some want to come to your site directly and browse your latest posts. Others prefer skimming your content via RSS without ever visiting your site. But there’s another group of people who want to read your blog in their email clients. It’s true! They may not have many sites they care enough about to warrant a feed reader, or they just prefer getting email to visiting your blog. Whatever the reason, an email newsletter is a nice option to offer your readers. That way, they can engage with you in the way that suits them best.
Aside from promoting your regular blog content, there are other ways you can use email to engage your audience and track the effectiveness of your communications. You could send exclusive content to your mailing list, like special articles or sales. You could inform them about updates and news that may be outside the scope of your typical blog postings, or new items for sale in your online store. The bottom line is this: When people sign up to receive updates from you, they’re saying, “I’m interested in what you have to say.” You may not know how engaged your average reader is. You don’t know who’s reading your RSS feed, or how devoutly they’re reading it. But you know that people who give you their email addresses are indicating a certain level of commitment. And with a service like MailChimp, you know who those people are, and you can actually track their engagement by how often they open your emails, what they click and what they share with their friends.
Oh, and did we mention that MailChimp is completely free for lists of up to 2000 subscribers? Yep, totally free. No credit card, no expiring trial, no hidden fees or commitments. You get access to our amazing features, including powerful reports, list management, awesome templates, and lots of integrations.
This guide will explain everything MailChimp offers for bloggers. If you have questions or concerns that aren’t addressed here, please feel free to contact our support staff at mailchimp.com/support. We’re happy to help.